🤩 4 Practical Ways To Create More Engagement 💫

Engagement is the key to building a loyal audience and driving business success. In this special episode, Lauren Kidd, a Business Strategist to the busy mompreneur, takes over the channel and shares four practical ways to create more engagement. From the number of platforms to keeping your clients engaged, Lauren provides practical advice and actionable tips for engaging and understanding your clients. To all mompreneurs, this episode is a must-listen if you are looking to improve your engagement strategy. Tune in now to learn from Lauren Kidd's expertise and take your engagement to the next level! 

 

#impactfulentrepreneurshow #guestinterview #getmoreengagement 

 

Check out Lauren Kidd’s gifts for you: Mommies On A Mission Resource Library | Entrepreneurs Strategies To Scale  

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🤩 4 Practical Ways To Create More Engagement 💫

If you are a mompreneur who is building a business on social media and you've always wondered, “How on earth do I not only get more engagement on social media but how do I engage my future clients in such a way that they're like begging to work with me. They come to me and I never have to chase down or have any of those awkward conversations?” Have you ever wondered that? 

In this episode, we have a very special episode. We're having a full channel takeover by the one and only Lauren Kidd. She works with mompreneurs to help them to engage their future clients and she's going to break down her simple four-step process. What I love about Lauren is that she breaks it down in a simple, fun and easy-to-activate way. I cannot wait for you folks to read it. Let's dive right in, Mompreneurs. Let's do this. 



Welcome to the Passive Income Strategies and Systems Summit. I am the host and creator of the Summit, Adrienne Hill and I help entrepreneurs like you to build the skills, structure and systems that you need to increase cashflow while you save yourself time and create time freedom in your business. This is the perfect online summit for coaches, course creators and network and affiliate marketers to up your game and use automation the right way to systematize your business. 

Put the right daily method of operations in place and streamline out any of the busy work that leaves you feeling frustrated, overworked and underpaid. I brought together fifteen experts to share all of their insider tips with you and give you master's class style training and interviews that can help you to unlock higher levels of cashflow and freedom in your business. Let's do this. 

I'm so excited to be here. I'm Lauren Kidd. I am a business strategist for The Busy Mompreneur. I teach moms how to start, run and scale their online businesses while being present in their kids’ lives. We're going to talk about the four tips to engage your future clients. Everybody needs clients, wants clients and wants to be seen and be heard. If you folks want to make that income without having to spend hours online, we're going to talk about that. 

If you folks don't already know, you can find me in #MommiesOnAMission on Facebook. Come join our community. It’s a wildly fast-growing community and we talk all tips, business and tricks for moms on a mission to grow and scale their businesses while being present in their kids’ lives. I cannot wait to see you in our community, but for now, we are going to talk about how to engage your future clients. 



Stick to 1-2 Platforms 

Tip number one, we're going to talk about sticking to one to two platforms. Now, I've realized that you are on every social media out there. You're on every platform that it is and there are benefits to all of them, especially when you're starting and just beginning to scale your business which can become very quickly overwhelming. You're going to lose momentum and you're going to burn out and you're not going to want to do it. 

It's going to feel like this overwhelming task, especially if you've not gotten to the point where you can outsource that yet. If you're doing it all on your own and doing the hustle all on your own, it's going to feel as though you are drowning simply on social media and nobody wants that. We want you to outlast. We want you to succeed. 

Ideally, you want to pick one to two platforms to grow and to stick with and to be consistent with. Now, what platforms should those be? I can't answer that for you. You've got to answer that. You've got to figure out where your ideal client is so that you can figure out where they're hanging out and what they need from you in that space. 

A majority of my people are on Facebook. Thus, #MommiesOnAMission on Facebook. It's a safe-knit community specifically for moms. Sorry, dudes. No dudes allowed, but it's where my people are hanging out. They're also hanging out on YouTube. If you haven't found me out there, go check that out. That's a lot of fun as well, but my ideal people typically aren't on Instagram for business-related things. 

That's not to say that there aren't clients for me there. It's just not where I put a ton of my energy. Do I now have stuff out there? I have a couple of people who help me in my business so that we can keep all of those different platforms going, but when you are in the starting phase and when you're starting to start or grow your business, you want to be consistent because consistency is key. 

You want to be consistent on one to two platforms. That way, you're not overwhelming yourself. That could be something like Facebook and your blog or maybe Instagram and Pinterest or Instagram and YouTube or Facebook and YouTube, wherever it is that your ideal people are hanging out. That's where you want to be seen. That's where you want to be. That's where you need to be showing up. 



High-Value Content 

Showing up with your best face and your best foot forward. Showing up consistently and providing, step two, high-value content. How to engage your ideal future client? Provide high-value content. Now, there is a very big difference between providing just general content and providing high-value content. What I mean by this is I want you to be providing help, tips, tricks, cheats, hurdle jumpers or whatever it is that you can do to help your ideal client get past whatever that problem is. 

Am I saying give away the whole kit and caboodle? No, I'm not saying that. However, you do need to make sure that you are providing helpful information. What's your favorite color? Not helpful unless you're an interior designer. What's your favorite ice cream? Not helpful for your business or your ideal person unless you're an ice cream shop. What's your favorite movie? All those filler posts can help your algorithm. 

They're not necessarily helping your business and they're not necessarily helping your algorithm in the best ways either because while you're boosting your platform for that one particular thing. It's going to start to see that all of the other content pieces that aren't getting as much love may not be as relevant and it will bury them. You don't want that to happen, so if you're posting your filler posts, make sure that they are something that is going to be moving your business forward. 


If you're posting filler posts, make sure that they are going to move your business forward.


For me, I might say something like, “What's your biggest struggle with time management in business and running your family?” That's a quick little question. It is going to create that engagement, but it is going to help me identify what it is that my ideal client wants and needs as far as information. It will help me put together to-dos, tips, tricks, and little points. As you see here, we're going to do four tips to engage in your future client and break it down into actionable steps. Something that they can take, use and it's going to somehow impact their life. 

Think about your ideal person, what it is that they need and how it is that you are going to help them move forward. Number one, stick to one to two platforms. Number two is high-value content. Something that is going to drastically change your ideal person's life and it's going to make them say, “She's an expert. She's who I've been looking to work with or hear from,” or they're going to follow you or going to consume everything that it is that you have to share. It’s because they love how easy you made it, how simple it is to follow your steps and how perfect it is that you're helping them do is for their life. 

Stick to one to two platforms and provide high-value content. If you folks want a ton of high-value content for free, you can join the Mommies On A Mission Resource Library. It is free. I will make sure that the links are provided. As I said, it's totally free. I teach how to create high-value content, get content in front of your ideal people's eyes, and identify your ideal person because that is very necessary. 

If you want a ton of high-value content for free, you can join the Mommies On A Mission Resource Library.

You cannot simply work with everybody, but that is a topic for a different day. Tons of high-value content, so if you are not already there, I will make sure that link is provided and you can totally come to join us. There is new content added every single month, so there is a continuous stream of information to help you start and grow and scale your mompreneur business in a way that is simple and easy that doesn't keep you on social media at 24/7 because who's got time for that? Nobody. Nobody's got time for that. Be sure to come, join us and check that out. 


Going A Step Further  

Tip number three, to engage your future client. Go a step further. What do I mean by this? When you're sharing a piece of content and it's good. You've jam-packed it with information and somebody's like, “These are amazing. Thank you so much.” You could lead it at that. You could just be like, “They were cool, thanks. That's amazing.” 

No, take it a step further and re-engage with that person because you don't know what that person is going through. You don't know what that person needs and by reaching out that step further, you're making that cold connection a little bit warmer, which is what you want to create that cold-to-sale lead. You want to take them from a very cold client to a warm lead to a, “I'm dying to work with you.” 

You don't know what a person needs. By reaching out that step further, you're making that cold connection a little bit warmer, which is what you want to create that cold-to-sale lead.  

Go an extra step. They're like, “This is amazing. This is super awesome.” We engage them, “Thanks so much. I'm glad that this resonated with you. Which of these points are you going to be trying first or what point most resonated with you? Which of these points stuck out to you the most, or do you feel you could use the most help work with or help with?” Is there something else that you're missing that you could provide to them? 

You're re-engaging. You're opening that line of communication and not in a way like, “I have this thing and it's so amazing. You should come join it and here's my link. In case, here's another link and here's another link.” Nobody likes that. Going a step further is simply helping them along their journey, taking them another step further, giving them a little bit more so that you are standing out again. You're providing an immense amount of helpful information. 

You're still not giving away the whole kit and caboodle. You're just taking them to that next warm-level lead. You want to easily transition those cold leads through your amazing content into a conversation. Totally on social media, so it's not time-sucking, if you will, to your schedule. It's not something that you have to take an immense amount of time to do. It is a little extra further to make that person feel heard and make them feel as if you have helped them significantly. 

I don't mean to simply do this on those who have like, “This is amazing.” Going a step further can also mean something as simple as when somebody likes or loves one of your posts. You can simply reach out and say, “Thanks so much for showing this attention. I wanted you to know that it was appreciated.” I'm not saying show up in somebody's inbox and being super creepy. “I saw you like this. I just wanted to give you all of this stuff.” No, what I'm saying is, again, you are trying to take a person from a very cold lead to a warm lead. 

Is everybody going to pan out into a warm lead? You're not meant to work with everybody. However, the faster you can take somebody from a cold lead to a hot one, the faster they can come into your circle and work with you and pay you. It's the end result. There is nothing wrong with saying that I want money in my business. There is nothing wrong with saying that. If you're leading with, “I need to make a sale.” It's a little mental block that we've got to work past, but again, another topic for another day. 

Going a step further simply means taking that cold lead and making them feel as if they are heard and seen in a way that feels very natural. Not in a way that feels as though you're going to pitch to them. Not in a way that feels as though it's super creepy and they don't want to have anything to do with you in a way that makes them feel valued and appreciated and as if you are the person that they're going to want to come back to continue to get information from. 

Going a step further simply means taking that cold lead and making them feel as if they are heard and seen in a way that feels very natural.  


Something as simple as, “Thanks so much for the like or thanks so much for the share or thanks so much for the comment. It meant a lot. I appreciate your support.” That's it. Something as simple as that. Maybe you take it a step further. Was there something that resonated with you? Simple open-ended question. You're not pointing in it any direction. You're not landing it on a, “Let's sell you something.” You're not inviting them to something that they haven't asked you for information on. You're just simply going a step further and making them feel seen, heard and understood. Cold to warm, warm to hot, hot to paying you money. 

Keep Your Clients Engaged  

Number four, keep previous clients engaged. This is something that I see often that is overlooked. This is the easiest way to get that income up significantly. Keeping your previous clients engaged, telling them that they can either work with you in some capacity or they can have a VIP session or that you were thinking about them. I do this all the time. I love 90% of my clients. 

That's so true. I like each and every one of my clients in their own way, but there are some that I keep in touch with regularly. What I like to do is I like to reach out at least once a quarter. I don't want to bug anybody and I don't want you to bug anybody. It's overwhelming, especially if a person is building their business and they're very busy. 

The last thing they want to do is hear from somebody every single week. Try to make it a point at least once a quarter. Maybe a little bit more frequently if you've got the time. Once a quarter and be like, “I wanted to check-in. Thinking about you. How's the business going? How's work going? Do you feel like you have any hurdles that maybe I could help with?” Something as simple as that. 

You've already worked with them. You already have a rapport with them. You're not intentionally trying to make a sale, if you will. What you're doing is you are reminding them, “I'm still here and I still care. I care about whether or not you succeed. I care about whether or not what we have worked with is working.” 

You're following up to make sure that what it is that you helped them achieve that you're still doing and some. Keeping them engaged might be something where they're like, “I've been stuck for so long, help.” You're like, “I can do that. Here's something for you or here's something for you or I have an opening. Let's work together.” Boom, income. Is every past client going to end up like that? No, not necessarily. However, you can keep that connection. 

When you do have something that is open or coming up and you know for a fact that they need something like this. You've already opened up that line of communication, making future income for your business a little bit easier for yourself. How do you engage with your future clients? You don't know them. They're not there. Maybe they're not even on the radar yet. There are four key ways outside of the general know who they are. You have to know your ideal client if you want them to work with you. 

Four tips to engaging your future client, one, stick to one to two platforms. Again, don't overwhelm yourself. Don't try to stretch yourself too thin. You're not Gumby. You cannot be stretched so thin, especially if you're still doing it on your own. Granted, if you are in a position where you are ready to hire a team to help you do it, it saves so much time, so much headache and it is such a level up for your business. 

It is something that is going to help you grow and scale quicker if you have that help and you can branch out to other platforms. However, If it is you and you are in the solopreneur stage and you are starting to start or grow, stick to one to two platforms and be very consistent. Show up, show out, show off your best information, help your ideal person and make it about them, not necessarily about you. You want to be sure that they are being helped in a significant amount of ways. 

Number two is high-value content. No more the filler post. No more of the filler fluff pictures. Make sure that whatever it is that you're sharing is helping your ideal person move forward that day. Make sure it is something that is impacting their life in some way, even if that is sharing through a story. You can share your experience with something so long as it has a resolution at the end that they are going to get something from. 

Being real with your audience is going to help them connect with you. It's also going to put them in your shoes and you in their shoes so that they can see themselves living out what it is that you have done. They could say, “If she can do it, I can do it. That is something that I am capable of doing. I know for a fact because she did it and I'm going to do the exact same thing.” You want them to be pulled. You want them to have that emotional “ugh,” when they see your post. 

You want to stop their scroll. You only have about two seconds to grab somebody's attention. Make sure that it is high quality, high-value, it's helping them in some way and it is sticking you out as the expert in that field. Tip number three, go that extra step. Take that extra step and acknowledge the fact that they are there. Acknowledge the fact that they are seen and they are heard. Help them whenever possible. 

I'm not saying go link-dropping. Rule of thumb, if you wouldn't want it in your inbox, they don't want it in their inbox. These random messages, they're like, “I was totally thinking about you and I haven't talked to you. I hope there's light and love in your house and home. By the way, here's my group.” It is not all that inviting. It's like, “I have no idea who you are. By the way, I'd love to join your group.” 

It's not how that happens. Going a step further simply means, “I've seen you, I've heard you and you're appreciated or I've seen you. I've heard you. Here's a couple of extra steps so that you can continue to do amazing things because you're already amazing.” Tip number four, keep your previous clients engaged. Don't just simply work with somebody and be like, “You're gone. Bye.” Make sure that you're checking in, especially if you're a coach in some capacity or you're working one-on-one with people. You want to make sure that the people that you have worked with still feel relevant. 

Now, I'm not saying to reach out to every client. If there was a client, you're like, “I cannot wait for you to be done.” Certainly, I'm not saying to reach out to them. You don't want to repeat the session. You are the owner of your business. You can work with who you want when you want, how you want and how often you want. You make the rules. You don't have to apologize for anything, but you want to be sure that you are keeping them engaged. 

You can do something as simple as, “Reaching out, just checking to see how your business is going,” or you could offer them a VIP Day. You could offer them a free call. You could do something to show your appreciation, jump on a call with them, check in with them, or whatever you feel would resonate with them and fit into your schedule. 

Folks, there are four tips to engaging your future clients. I want you to go out and to authentically be connecting with your ideal people. You don't simply want to go out and find the most random people and be like, “Here, let me flood your inbox with a bunch of stuff.” There's nothing that's going to turn people off than spam. Be genuine, show up authentically and engage in a way that feels honest and natural. I promise you, you are going to see an influx of people into your inbox who will be like, “This is so amazing. This is epic. I have to have it.” 

As an example, it was my birthday and I took the entire weekend off. It was amazing. My business was still running for me. My assistant was off. My husband, who also helps out with my business, was off for the whole weekend. It was great. My business was self-sufficient and there were a ton of things running in the background for my business and products that we're still selling and things like that because I have systems set up that help generate those people. 

That's what you want to do. You want to get them to the point where they've gone from a cold lead to a warm one so that you can generate that income even when you're not there for your business. That is the goal. Spend time in reality rather than always constantly working on your business. How do you make that happen? You engage your future clients in ways that feels authentic through sticking and being consistent on your platforms and showing up with your high-quality content, going a step forward and keeping those people engaged. 

Folks, it was a pleasure to be here with you. Again, I am Lauren Kidd. I am a business strategist for The Busy Mompreneur. You can find me at #MommiesOnAMission. Pop it in the search bar on any social media platform and you can find me and we would love to have you come hang out in the community. If you have any questions, please don't hesitate to drop them in the comments. I will be checking it out and I will see you folks for the Q&A. Thanks so much. 

 

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About Lauren Kidd

Lauren Kidd is a Business Strategist to the busy mompreneur. She teaches moms how to start, run, and scale their online businesses while being present in their kids lives. She found her passion after her son was born. She wanted to continue to scale her business without sacrificing time with her son. Today, she helps moms get consistent clients each month, build a solid and profitable businesses, and spend less time attached to their devices so they can raise their babies. She lives in sunny Florida with her husband and son. Website: www.AtHomeEntrepreneur.com Fb Group: https://www.facebook.com/groups/MommiesOnAMissionNOW/ Newsletter Sign Up: https://bit.ly/AHENewsletter

PodcastAdrienne Hillcreating engagement, cold leads, high-value content, full channel takeover, a step further, keeping clients engagedComment