📖 Insider Tips And Tricks On Getting Published ✍️

One of the major misconceptions he addresses is the belief that you need to be a top earner or have significant press connections to get published. This is not true! In this episode, James Patrick, the Founder of FITposium, debunks the misconception that being a top earner or having significant press connections is a prerequisite for getting published. He emphasizes that this belief is untrue and provides valuable tips and tricks for individuals who aspire to get published and create a compelling press presence for their target audience. He mentions that people have different motivations when seeking press coverage, such as vanity, audience amplification, or lead generation. James outlines the steps to earned media, providing a roadmap for individuals to follow. Tune in to this insightful episode with James Patrick to gain valuable insights into getting published, creating an impactful press presence, and successfully navigating the world of earned media.

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Ultimate Guide to Getting Published

Learn how to land magazine features

Learn how to land podcast spots

Learn how to grow your business from media

Click here: https://join.jamespatrick.com/getpublishedguide

✅ Connect with James:

https://www.facebook.com/JamesPatrickPhotography/

✅ James’ free gift for you:

https://join.jamespatrick.com/getpublishedguide

✅ Audience Explosion Toolkit - Adrienne’s free gift for you:

https://www.socialsalesmachine.com/audience_explosion_toolkit

✅ Adrienne’s Entrepreneur Community on Facebook - https://www.facebook.com/groups/6.figure.strategy

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📖 Insider Tips And Tricks On Getting Published ✍️

One of the biggest misconceptions that I see online entrepreneurs make is that we think in our heads that you have to become a big deal, some top earner and then you'll get a bunch of press but it's the other way around. When you seek out some press and PR, you can get featured in a publication, a magazine or something like that before you become a big deal. It helps you to become that top earner. It's the opposite of what most people think. For this episode, Coda and I will be talking with James Patrick about how to create some amazing press for your business and some PR. Let's jump in.

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I'm super excited about this one. I am here with James Patrick. He's an award-winning photographer, bestselling author, business coach, podcast host and speaker based in Phoenix, Arizona. He's the Founder of Fit Posium, an annual conference for fitness professionals, as well as the Founder of ICONREFINED, a media network celebrating the modern entrepreneur. James has presented coast to coast in the United States and has been interviewed for numerous TV, magazine and podcast spots so we had to have him here. You are going to love his topic.

His mission is to create art and opportunity for others. On this episode, he's here to talk to us about how to get published, which is an amazing strategy if you're looking to create more visibility for yourself, more traffic into your business and more people to talk to. This is a strategy that is a must-have and we had to have him. Thank you, James, so much for joining us.

Adrienne, thank you so much for having me. I’m super excited to chat with you.

The audience is excited to dig into how to get published but before we jump into the good stuff, in case there are some folks who maybe haven't met you yet, could you tell us a little bit about your story and how you got to this place, this very interesting niche you've carved out for yourself in the industry?

For my entire career, I've leaned into the power of what I'm going to call earned media. We can call it getting published and featured but all of it is earning media opportunities. Early in my career, I was a journalist then slowly evolved into photojournalism and developed a big passion for visual arts and creating photographs as my primary medium that I wanted to succeed in but I didn't know any professional photographers out of college.

I didn't know that photography could be a professional job. I took what I thought was a safe job. I got into Corporate America working in marketing all the while building the side hustle of being a photographer on the side. In my marketing career, I had this great VP who was very invested in my success in my side hustle, my photography business.

He'd pop his head in a lie and ask me how things were going. One day, he says, “Do you want to blow up your photography business?” I said, “Yes, I do.” He said, “You need to be seen, heard and read.” That's all he said and he left my office. What I gathered from that is we need to have an omnipotent presence in front of our target audience, be seen by them, be heard by them and be read by them. Be in front of them so we are top of mind. We are the first person that they think about when they need the service that we provide.

That's when I lean back into my background in journalism and realized that earned media was the way I could be seen, heard and read by my target audience. I pushed heavily into earned media shooting for magazines. At the time, I still was writing for magazines but it was leveraging all this earned media that I was able to achieve as a photographer, which landed me from one magazine cover. I've shot more than 600 magazine covers and from that, have built a multiple 6-figure business as a photographer. I'm teaching others how to do the same within their careers, whatever it is that they choose to spend their time on. It all comes down to how to be seen, heard and read by the right audience.

There are a couple of things I want to highlight from your story that jumped out to me that the audience is going to love. First things first, you had some knowledge in your background that as you moved forward and you started moving into creating your business ventures, somehow it wasn't being tapped into. It didn't click to you that you could tap into that knowledge. Only after you tapped into that little hidden zone of genius that you had that had almost been forgotten, that's when everything changed for you.

I can't tell you how often I see that happen to people. It happened to me as well. I was also in Corporate America. I was a project manager. I was good at thinking in a systematized way. I was not leveraging my project management skills in my business. The minute I did, it took off. For those of you in the audience, what zone of genius is in your background that you have been ignoring that you need to dust off and bring back as James and I did?

I love that part of your story because it happens a lot to a lot of people. Also, what I want to encourage the audience is if you've been out there collecting social media followers, person by person and you're thinking followers are the way to get seen, heard and read, imagine a publication featuring you and you get a flood of not just followers and people but the perfect people that you've been looking for all at once. What an amazing concept. It worked in your business. It catapulted things rapidly.

It's funny as you were talking about not leveraging skillsets and talents that we've had in prior careers as I did with my background in journalism. Also, with my work, I was working in marketing. It's so interesting how I can work for this corporation. In seven years there, we must have purely cured $250 million worth of projects then I go to build my little photography business. I'm like, “I don't know where to start. I don't know what to do.” Ultimately, when I talk to so many entrepreneurs, I hear the same things. “I'm bad at sales and marketing.”

We're not bad at talking, introducing ourselves and communicating but when we put this certain lens on it and call it marketing or sales, all of a sudden, it becomes hard to see. It has a higher perception of difficulty. The best market and sales are building trust and relationships. That's it. If you can build trust and relationships, you are an excellent marketer and salesperson. I don't think we're acknowledging that enough. We focus on the funnels, lead magnets and onboarding. It’s all great. Use them all. Build trust and relationships and you're going to sell yourself.

Build trust, build relationships, and you will sell yourself.

It is so smart. Getting published is such a great way to do that because whenever you get published, they pick a topic that they're going to feature you for or they write some article about you or share some information about you. All of that builds some trust, authority and expertise in front of a massive audience.

I want to hit two misconceptions about earned media, especially getting published and I'll use magazines. The two biggest misconceptions I see are you have to be a celebrity because we’re used to seeing celebrities in magazines. To use the aforementioned example of the magazine covers I've shot. Out of 600 covers, maybe 60 were someone I would consider of celebrity status.

That means over 90% were individuals who had something of value, a story, a hook or an angle, something that was important enough for that publication to say, “We want this within our publication.” That's the cover alone. That's one page. I've shot thousands, if not tens of thousands of interior features. The ratio I'm looking at is 99 to 1 of non-celebrity to celebrity, respectively.

1) It's not just for celebrities. 2) You have to do something big. Once you do something big, the magazine outlets are going to notice you and they'll come to you. They're not looking, too busy and too overwhelmed with the work that they're doing because they got jobs and deadlines. All the things that you have, they have too, editors, podcasters and producers. They're people just like us. They're not looking at what you're doing.

Getting Published: You have to do something big. Once you do something big, the magazine outlets will notice and come to you.

You got to go to them and let them know what you're doing and why it's applicable. When we put those two misconceptions to the side, we can talk about why we want to earn media. What are the goals? You hit a few of them but there's three. 1) Vanity. There's nothing wrong with that. There are certain media outlets that I would love to work with and love to be featured with that would do nothing for my career. It would be cool as hell. There's nothing wrong with that. As long as you acknowledge, that's why.

2) Authority amplification. Authority amplification is publications and/or news outlets that raise the clout, trust and resonance factor that you have with your audience. When I say, “I've been featured on CBS, ABC, MarketWatch and Business Insider,” if you have a certain worldview of those outlets in a positive connotation, your trust and resonance in me as a subject matter expert is going to grow.

3) Lead generation. The goal of this specific outlet is to bring leads into your business, people who want to do business with you. I do see some people get confused between the second two so authority, amplification and lead generation. There are going to be certain outlets that you target that will do more for authority amplification than lead generation and vice versa.

I'll give an example. Let's say you're a personal trainer that works a lot in the health and fitness space. As a personal trainer, you only train people in person. This is for this example. You're in Poughkeepsie. You land a feature in Women's Health Magazine. That is a pinnacle of authority amplification. You can use that logo from now to the end of your career as featured in Women's Health Magazine. That will amplify authority. That will help you close more sales, build trust and resonance and attract individuals who know about you to want to pay more attention to you.

My question is, how many people in Poughkeepsie are reading Women's Health Magazine that needs a personal trainer? The number drops a lot, versus let's say you land a feature. I don't know if this publication exists in the Poughkeepsie Journal or if you land on the local NBC affiliate in Poughkeepsie or the local CBS affiliate. They interview on their radio show or TV show. The viewers, listeners or readers of this media outlet, 100% of them are within your target demographic. A large number of them could be leads for your business. You can see the difference between authority, amplification and lead. Some do both.

We have a lot of coaches, course creators and network and affiliate marketers who are building brands for themselves where they can attract leads from anywhere on social media and it's all fair game. For them, those two things might live together. They might get both out of a publication.

This brings up the third misconception. Getting published means being in a printed magazine, not necessarily. Being in a printed magazine is great but getting published could mean landing a podcast feature, landing a feature on the publication’s website, a digital publication exclusively, an online media feature and a YouTube channel.

All it means when I talk about earned media is there's an outlet that has an audience that you want to approach and they are featuring you on their platform. Meaning you're getting in front of their audience. You are earning the way to get in front of their audience. When you're in front of that audience, you offer a compelling reason for that audience to enter back into your ecosystem. That's how you generate leads.

I'm writing a feature for a magazine and they came back and says, “Our print issue is full. Would you want a feature on our website?” I'm like, “Yes, please.” As someone who's trying to generate leads from this article, that web feature is worth more to me because it hyperlinks right back to my website, funnel and ecosystem. I don't have to rely on individuals seeing a feature in a printed magazine remembering me then looking me up later.

That was more beneficial to you to get featured in their online publication than to be in their print.

It helps my SEO, inbound links and lead generation.

I love that you covered a few of the misconceptions because you don't have to be a celebrity. As long as you have something cool to talk about, you can be featured. It sounds like the vast majority of people featured are not celebrities. Anyone reading, if they put their mind to it, could seek out or get featured. We don't wait for the magazines to come to us. We have to go pitch to them why they should feature us, is what you're saying.

When it comes to pitching, it's one of four steps that we look at when it comes to earned media. The first step is researching the outlets. Understand what outlets you want to target and why. The best way is to ask yourself, “What does my target audience consume? What magazines do they read? What newspapers do they read? What podcasts do they listen to? What websites do they visit? What YouTube channels do they watch? What Facebook groups are they a part of? What events do they attend?”

Speaking engagements are earned media. You're earning yourself in front of an audience. When you make that list, you have the list of who you're going to approach. It's not that complicated. You want to get a sense of what each of these outlets embodies. If it's a magazine, what do they feature? What are their articles? What are their common sections? Who works for the publication? Who writes for the publication?

Speaking engagements are earned media. You're earning yourself in front of an audience. And when you make that list, you have the list of who you will approach.

If it's a podcast, who's the host? How often do they publish? Do they even have guests? That'd be a question I would need an answer if I'm going to pitch myself as a guest. If it's a local TV show, are there segments on the local show that I would qualify for? Who's the local producer? This is Google. This is not hard. It takes a little bit of time but you can pull this information. This isn't difficult. You can go to Barnes & Noble or whatever bookstore, pull every magazine off the shelf, flip it open and make notes. Who's the editor-in-chief? All you're looking for in a magazine is the editor-in-chief. For a podcast, who's the podcast host? For a TV show, who's that show's producer? You are making these notes.

Where would you love to be seen and make your wish list?

If you want help and to pull a bigger list, hire a VA and say, “We do this for podcast tours.” With podcasts, we can do a wider approach because there are so many versus magazines are more finite. “Pull us 100 podcasts that are within these categories or subcategories.” We'll choose businesses and marketing, sales and entrepreneurship that have between 100 and 500 five-star reviews that are still publishing and feature guests. They'll pull us a list. I at least have a list. You can systemize things if that helps but this is the research phase, which you do forever.

You never stop. You should always have your fingers on the pulse of what you're looking to be featured in.

We have different lists. You can do a high-tech CRM version or put it in an Excel spreadsheet. You can put it in a notebook for all intents and purposes as long as you have a list of, “This is who I am looking at. This is why I'm looking at them. This is who I need to contact to build a relationship with.” Step two is the pitch. The pitch is where a lot of people get hung up because they think they have to pull together this twenty-page dissertation of reinforcing and proving why they are the right person to feature. No. A pitch is 1 or 2 sentences. It's not complicated.

You need something that hooks the person that you're reaching at that publication where they go, “This sounds like a good one.”

Tell them why you want to be featured. That's it. Why I want to be featured is not my biggest goal and dream. Why you want to be featured is why they should feature you for their audience. That's what you're answering. Call it the so-what factor. “I'm a personal trainer.” “So what?” “I specialize in working with moms.” “So what?” “I have this way that helps moms get their abs back after their first baby.”

You peel it apart but a pitch. “This is who I am and what I do.” The most important is, “This is what I want to do for you.” That's it. Adrienne, let's say you have a podcast. “Adrienne, my name is James Patrick. I'm an internationally published photographer. I want to be a guest on your show because I know you speak to so many entrepreneurs. I want to talk about the power of earned media and how people can land earned media features. If this would be of interest to you, let me know.”

Getting Published: A pitch is not complicated. It is who you are and what you like.

I would reply to that and say, “Yes, please.” That's why we're here because I'm interested in that.

It does not need to be complex. All you need to do is think of things that you could provide, whether it's articles you can write, topics you can speak on, conversations that you can have and segments that you can host. It's these presentations that you can give from the stage. What value are you giving to this media outlet? Why does that value matter to its audience?

“Here's why my story would be an asset to your publication.”

That's a pitch. You can liven a pitch by attaching the design of your media kit or press page and there are free templates of that on Canva. You can find that stuff. That's easy stuff. You can attach that stuff. That's fine but that's a pitch. That's it. It’s not complicated. Here's the catch though. Ninety-nine percent of your pitches will not get answered.

You have to be ready for that and don't take it personally. This is how it works.

The reason it's how it works is we're busy. That's it. I run a podcast. I get pitches every day. I don't have time to read pitches every day because I'm running multiple businesses. Every pitch I get, if I see it, goes into a folder. When I'm ready to look for guests, I'll peek through the folder and see what pops out at me. That's about it but what pops out at me is usually the pitches that people follow up and that's the key. This is going to surprise people. Have 8 to 12 follow-ups on average. Every few weeks, you want to send a follow-up. The biggest fear or the red flag that pops up is, “What if I'm bothering them?” You're not.

This is their job. It happens all the time. You're one of many people in their inbox. Don't worry about it.

Their job is to find content. By following up, you're helping them find content. That's it. If you send a pitch every day or every week, maybe you'd bother them but every few weeks, not at all. Not even close.

You’re making their job easier for them. You're helping them.

An effective follow-up does 1 of 2 things. You could send a follow-up that says, “Making sure you got this.” To me, that feels a little passive-aggressive because I'm like, “Yes, I got it,” but I feel guilty for not responding. What I like to see in a follow-up and what I try to do in a follow-up is either add additional context to my pitch.

Let's go back to the example of me pitching to be on your show. I could send a follow-up saying, “Adrienne, I’m following up on this message.” I'm responding to my message so you can see the message below in case you missed it. “Did you know that earned media is one of the fastest and most effective ways to generate leads? CNBC did a whole article about this. Here's a link to it. This would be important for your show.”

All I'm doing is pointing at another outlet that I'm not even affiliated with. I didn't give that interview. I'm validating my idea or I could say, “I gave a very similar interview on this other podcast and this show did so well. I wrote a blog article that edifies what we're trying to get across here.” You're adding context to the idea.

You're providing additional social proof that other people also think this topic is great. You're not the only one.

Another way to follow up is to say, “If that idea didn't work, here's another idea for you.” You're throwing out another idea and you do this again and again. Every 3 or 4 weeks, another pitch, idea, follow up and more context or it could be, “I’m circling because I got a copy of the last issue and I loved your letter from the editor.” Being a journalist is a thankless job. It's hard. It's constant deadlines. You're dealing with your publisher and late writers. It is very thankless. When someone reaches out and says, “I enjoyed something you did.” That's like the sun breaking through the clouds and that editor or journalist feels like, “Thank you.”

Even being a podcast host. I'm sitting in my studio. I record podcasts but if people don't tell me they listen to it, I could see the download numbers but that doesn't mean anything. That's a number. When people are reposting my show or saying, “I love the joke that you made on that show. I heard that story that you told,” I'm like, “You listened.” I know thousands of people listen because they see the numbers. The fact that someone says, “I listened to this and this impacted me,” resonates with me and catches my attention.

See if all the numbers pop. They grab your attention, stop being just a number and start being a real person in front of you. You have a moment of connection.

Ultimately what this comes down to is it's not if you'll earn media. It's when. In many years, I've never had a client not earn a media feature. It's not that it's technically difficult because it's not. It is hard and it takes emotional energy to send pitches and follow up when you're not getting a response. That emotionally is not easy and I can validate that.

I had a client I was pursuing. This was years ago. My idea was every month I'd send them a new postcard of my work as a photographer. Every first of every month, I sent them this beautiful postcard with a new photograph on it. On the back, I'd do this nice handwritten note about why I wanted to contribute to their publication. Months later, I heard nothing. I'm self-hating at this point. I'm like, “Maybe I'm too small of a fish to swim in that pond. Maybe I should stick to my realm. I'm reaching outside my means. I'm not good enough for this big publication.”

I'm on Instagram and I happen to follow the photo editor who's the person that all these postcards are going to. She had posted a photo of working late one night at her office as something like everyone’s late-night deadlines. I look and noticed there was this big empty wall behind her except for one thing on the wall and it looked familiar. I zoomed in and it was one of the postcards I sent her, tack to the wall behind her. I immediately went to my notes and looked up to see how long ago I sent her that postcard. It was the first postcard I sent her back in January. She's had this postcard on her wall, theoretically for nine months but I've heard nothing from her.

It made an impact on her. She stuck it in the middle of the wall.

In my mind, I wasn't good enough. I didn't have the right work. I need to stick to my lane but my work has been on her wall upwards for nine months. That's when that light bulb went off. I'm like, “She doesn't need me yet.” Keep pitching and following up. It was a few months later they ended up hiring me. I worked for them for three years but that's that reminder of even if you're not hearing anything, which is the hardest thing. It's harder than hearing no.

If you're not hearing anything, still follow up. You're still getting in front of them. Think of it like earning attention. You're trying to earn their attention. When you get opportunities, then it's delivery. The people who deliver get more opportunities than the people who overdeliver. They turn things in early, show up prepared and show up with high energy. One of the things I look at when we're shooting magazine campaigns is I watch to see how that individual who got booked for a project treats every single person on set, even the intern, assistant or makeup artist.

That speaks to their character.

We need to ask, “Did we make the right choice here?” We question everything. When someone shows up and over-delivers, it validates why we gave that person a chance. If I'm working for a magazine, I could go back to the editor of that magazine and be like, “We did well here. We did right. We picked the right person but they crushed it,” then everyone feels good.

Maybe there's a chance in the future that they would work with them again.

There is step four, stay in touch. When someone earns a media feature, the hardest work was earning it. That is the hardest thing about it. They've earned it and so many who want that shotgun approach are running off to the next media outlet.

It's like honoring what you've been given.

You have it in. Look at it this way. It takes 8 to 12 points of contact before an editor notices your pitch. Would it not make sense that the more you're featured on a podcast, a magazine or a TV news channel, the more that audience is going to notice you and want to take action on you? It works exponentially. I'm a guest on a show once and it generates leads for me. When that show has me back on a second time, the number of inbounds I get is 2X, 3X or 4X from the first.

Why? It’s because it's so rare that a show trusts me and someone enough to have them on again. It’s the same with the TV show. When I'm a regular guest on a TV show, it pays forward so much more. The same with magazines like, “One magazine feature is great.” If I had a column in a magazine, that's the pinnacle where I'm in every single issue. That is what builds extreme trust with the audience of that publication. The goal is to build trust.

Once you've gotten in the first time, you know what that publication or that show is like to work with. You know what's important to them, what they care about and what they need next. You are in the best position out of anyone to pitch yourself again for what they need next because you're in. You know everything. You got behind the scenes and this is how we start to turn this into a cycle. You can start to generate lots of inbound leads. You are at the forefront of earning all these features with this publication again and again because you've become a trusted resource for them. That ultimately is what all these media outlets are looking for, trusted resources.

Media outlets are always looking for trusted resources.

Not only are you building a relationship with the publication but through that relationship, you're building a relationship with their audience. It's self-fulfilling at that point. This is amazing. For those in the audience reading who maybe have never been published before or maybe prior to this interview, it never occurred to them that they could get published.

They're like, “I'm a tiny fish here in this big sea.” What's the best way to get started for someone who's looking for their first thing? Not everyone in the world is going to run to Entrepreneur Magazine, Time Magazine or something. What's the best place to start if you're like, “I'm going to do this for the first time and see what happens?”

Do you know what's so cool? I've had hundreds if not more land their first features. They realize the simplicity of the steps. When I say simplicity, I'll go back and preface again. Not emotional simplicity but physical simplicity. It's not hard to send this email. These are not hard things but seeing that light bulb for them and that excitement, they realize, “I'm going to go on to the next thing.” It's fueling. It starts with the goals.

Is the goal vanity, authority amplification or lead generation? Let's say it's lead generation. Your audience, the leads you want to procure, what are they consuming? That's ultimately what you need to be doing first. What are they reading? What are they watching? You can look at it locally, regionally, nationally and internationally but what is it that they're consuming? What conferences are they attending? What groups are they a part of?

It is introducing yourself to the decision-maker of whatever those outlets are. If it's a magazine, it's an editor-in-chief. If their email is in the magazine, it's not hard to find. If it's a podcast, it's a podcast host. If it's a digital feature, it's a producer or if it's a TV show, it's that segment producer. Introduce yourself and say, “This is what I want to do for your outlet.” You might want to think of hot topics that you could speak to.

Let's unpack that. What is a topic that's interesting to speak to? You mentioned hook and that's the right word. Hook could be a couple of different things. It could be ultimately something that gives value to the target audience. Two ways of saying the same hook would be how I grew multiple six-figure businesses. Another hook could be college dropout to serial entrepreneur. The second one, the latter one has a little bit more gravity to it. It has a little bit more punch to it.

By trade, most of the people tuning in are not copywriters. That's okay. That's not a big deal. I was lucky in that I worked as a journalist so I had to write lots of headlines. That's a hook as a headline. A great way to see headlines that work or hooks that work is read the news, pick up magazines and look at what's on the cover of a magazine. You have all these cover lines. Every one of those is a hook.

When you can start to frame your story ideas as hooks, it takes that story idea and gives it that little bit of extra emphasis. I'll put an asterisk next to say, “You do not need to be a perfect copywriter before pitching. Do not think that you need to perfect your pitch and rewrite it 100 times to get it perfect before you click send.” Don't do that because an imperfect pitch, a pitch that's not done well will be infinitely more successful than the perfect pitch that was never sent.

The answer can't be yes if you never ask the question if you're sitting in perfection and never hitting send on that email. I work with a lot of entrepreneurs who are getting started and launching their very first podcasts. I can tell you for sure that you could approach any new and emerging podcaster with an idea and they will take you right away. They're trying to figure out how to find speakers. Some of the bigger publications have so many people knocking on their doors. They have the pick up the litter but you can always find a newer podcaster in that emerging range who is still looking for active speakers. They'd probably be delighted to have you.

Getting Published: You can always find a newer podcaster in that emerging range looking for active speakers.

You brought up something that's such a great key for so many who are looking to earn media. Let’s say you have collateral to trade. You want to be on my podcast and you say, “I too have a podcast. I would love to interview you on mine as well. Would you be open for a swap?” You've piqued my interest because I too want earned media. You've offered me something of value in exchange. I need to make sure that your topic is good for my audience.

Ultimately, that's what I care about. Above all else, when people are pitching me to be on my show, is this topic going to help my audience? I don't care who the person is. I don't need to know who they are. I don't need a lot of credentials. That's why you don't need to send a whole bio because I don't care. Does the topic help my audience? That is all I care about. If the answer is yes, I'm paying attention. That's it. I trust that if you're pitching this topic, you know what you're talking about. I'm going to trust that. You don't need to validate it.

If you know enough to pitch the topic, you know the topic well enough to speak to the topic.

If you don't, then I'll know right away then I won't air the episode. The point is I'm not reading bios or this laundry list of accomplishments. All I'm reading is what is the topic and is this topic going to help my audience.

If it's congruent, it's a go 100%. This is so inspiring. I hope that the audience is realizing that you, the person reading this, can go and get published. You can get featured in podcasts and magazines. You can do what James is telling us about and there's nothing stopping you. What would that do for your authority, influence and confidence? Many come packaged into this.

For those in the audience who are realizing, “Of all the things I've learned about, this is the one I'm taking action on,” I'm super excited about this and they want to get started but they're not sure how, you have a gift that could help the audience to get a great start if they're realizing this is their thing. Do you want to tell us a little bit about it?

We have a free guide and it's called Get Published & Get Featured: How to Get More Clients by Appearing in Magazines, Podcasts and Television. Grab that free guide. This is twenty years of my work in this free guide teaching you. We covered the steps on this but to give a little bit more nuance and depth into what each of the steps involves.

That's wonderful. Thank you so much, James. What an abundant gift. We are so blessed to have it. We're so glad that you were here with us to teach us all about this topic that is new to a lot of us. It’s very exciting to think that there's some vanity that comes along with it. That's okay. You can grow your authority and get a lot of leads with this particular strategy so thank you.

Thank you.

Important Links

• Fit Posium

• ICONREFINED

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About James Patrick

James Patrick is an award winning photographer, best selling author, business coach, podcast host and speaker based in Phoenix, AZ. He’s the founder of FITposium, an annual conference for fitness professionals as well as the founder of ICONREFINED, a media network celebrating the modern entrepreneur. James has presented coast-to-coast in the United States and has been interviewed for numerous TV, magazine and podcast spots. His mission is to create art and opportunity for others.