🚀 Launch And Scale High-Ticket Courses Like A Pro 🎓
It's all about delivering results, not just content. Ready to take your high-ticket courses to the next level and scale like a pro? In this episode, we have special guests Todd and Leah Rae to discuss transforming your online courses or coaching programs into lucrative businesses. Together, they share the secrets to making your course irresistible by focusing on the results, not just the content. Todd and Leah discuss how to position yourself as the go-to authority in your niche and create offers that stand out from the competition. They touch on how to craft the perfect message, fine-tune your marketing, optimize your pricing structure, and more. But there’s more! As a bonus, VIP ticket holders will gain access to Todd and Leah's comprehensive course on systematizing and outsourcing your prospecting efforts. Join us in learning how to launch and scale high-ticket courses like a pro. Tune in now!
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Grab Leah & Todd’s free gift, How to Find & Hire Rock-Star Appointment Setters: Hire TOP talent that can "hit the ground running" and consistently book 3-5 qualified sales calls every day, and discover:
· Common mistakes in hiring that can cost you tens of thousands of dollars in lost revenue
· The best places to look for an appointment setter where the applicants have actual skills and experience (and places to avoid at all costs)
· How much to pay your appointment setter to ensure that you're getting a quality candidate and they feel like they're being compensated fairly
· How to know if it's the right time to hire an appointment setter - hiring too early can be expensive for your business!
✅ Connect with Leah & Todd:
https://www.facebook.com/digitaltrailblazer
✅ Leah & Todd’s free gift for you:
https://app.digitaltrailblazer.com/rock-star-setters
✅ Audience Explosion Toolkit - Adrienne’s free gift for you:
https://www.socialsalesmachine.com/audience_explosion_toolkit
✅ Adrienne’s Entrepreneur Community on Facebook - https://www.facebook.com/groups/6.figure.strategy
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🚀 Launch And Scale High-Ticket Courses Like A Pro 🎓
In this episode, I am here with Leah Rae and Todd Getts. They are the Owners of DigitalTrailblazer.com. They specialize in helping experts, coaches, consultants, and entrepreneurs like you to create, launch, sell, and scale profitable online courses and coaching programs. They’re award-winning marketers and sought-after speakers, having been recognized for their success in the industry by multiple organizations, and featured on stage, in podcasts, as well as in other interviews and articles. They started their online business with no experience.
Leah was a previous nurse and Todd was a band teacher, but despite their lack of experience, they took action. They learned from their failures and, eventually, developed a system that anyone could use to create a profitable online course or coaching business. We are so blessed to have them here with us. If they started from zero and can get to where they are, you guys can absolutely do it too. They're here to talk to us about the power of launching and scaling a coaching business or online course. Welcome, Todd and Leah.
We’re so happy to be here. It’s great to have us, Adrienne. We always love participating in your summons with you as the best audience.
I know they're going to love what you guys are here to talk to us about. Really quick before we jump into all the good stuff about coaching and course creation, do you want to tell us a little bit about your story and how you find yourself becoming experts in this space and building out this amazing program you have?
We started online in 2016 and we were looking for a way to create income from home. We wanted to get him out of his job. We waited a very long time for it and the children were here. He was traveling for work and it was not a perfect situation. We were looking for options and we ended up learning about internet marketing, lead generation, and the core principles through affiliate marketing. That's where things started to take off for us. We had a lot of success with affiliate marketing. I was eighteen months after starting. We were able to retire Todd from his six-figure job being able to be full-time. Now our second son has never experienced parents working outside of the home, so that's cool. That was our main goal in getting started. We worked hard.
We didn't come from a marketing background so we had a lot to learn. We made it happen and we hustled it out. Through that process, we created some systems and figured stuff out that led to us creating our own courses because we had a lot of people who weren't interested in the affiliate stuff that we had to offer but wanted to know how we were generating traffic and leads in some of the free system stuff that we were doing so that led us to create courses. That's where things change in our business. It exploded and we found our expertise and what we enjoy doing. We've seen people from all walks of life who have expertise in fitness, relationships, finances, and all kinds of cool stuff.
They can do such amazing things when they get the marketing pieces in place to get their message out there and close those sales so they can make such a huge impact. For us being able to switch into courses and coaching for our business is where it took off. That's where we had our very first seven-figure year and it grew very quickly for us. We've been able to replicate that. We've had a lot of success with our clients helping them put the systems in place, some great marketing, messaging, getting traffic, and closing sales.
There are so many coaches I think out there who have great expertise and ability to help people but they're not making sales because they're not marketers. They don't have that background. I love being able to help those people who can make a positive impact, reach more people, and make that impact because they're closing sales and getting people into the program.
What I love about your story is that you didn't have the skills in the beginning. You built them from the ground up, and then once you had the strategies in place that you knew were working, you systematized them. In systematizing them, that's what allowed you to scale but also put them into a course that you now teach to other people. It all comes back to the strategies and the systems every single time, which I love. I know a lot of people who are reading this either have a dream in their heart, and they have some zone of genius hiding up here that they're trying to figure out how to unlock it and get it in front of the people.
I also know there are some members of the audience who know they want to be entrepreneurs. They're driven to start a business of their own, but they're not 100% sure what their zone of genius is, or they want to create a course but they're not sure people are going to be interested in the topic area. One of the first questions I would love to dig in with is this. I know you guys work with a wide range of clients who teach all kinds of different things. Can you give us a sampling of what some of your clients teach in their courses or their coaching to give people a flavor for the wide range of things that you could create a course or a program for?
We have people teaching how to write screenplays for films, people doing horse training, and educational grant writing. There are things like real estate, business, and making money online. There's a lot of that stuff too. One of the more creative ones is tennis fitness. They’re creating a fitness program out of tennis for couples. There's a lot of neat things that people are doing.
A lot of wellness, whether that's fitness and weight loss, mental health, or trauma. There's a lot. It’s super varied.
That's so encouraging. I love that you shared a little sneak preview of that. For those of you reading, I’m talking to you now. There's probably something you know, learned, or experienced that other people would love to know how to do and you have to find a way to share it with them. It may seem that’s something that's not a big deal to you, but it might be earth-shattering to someone else or it might be exactly what they've been looking for.
Thank you for sharing examples of businesses with us. That's great. For the people who are looking for strategies so they can systematize their business, how do you advise people on which direction to gravitate towards between creating an online course or a coaching program? Do you have certain parameters you look forward to figuring out how to guide people on which strategy is best for them?
There are a lot of things that come into play like your niche, the subject matter, and who your audience is. What we have to look at is your source of traffic. That's the number one determining factor that's going to determine whether you can do something cheap and affordable versus do you have to raise the price so that you can afford paid traffic. Unless you have a massive source of free organic traffic online, and I’m talking a YouTube channel with hundreds of thousands if not millions of subscribers, a podcast that is getting tens of thousands or hundreds of thousands of downloads, a website that's getting hundreds or thousands of visitors every single day, and you're in your renewing that traffic.
You're getting more subscribers or listeners every single day. If you've got that, then you can create something cheap, affordable, and low ticket. Maybe it's $50, $100, or a couple hundred dollars. You can create a course, market it to your audience, and you're going to make sales. You can be pretty bad at marketing and still make sales.
That’s if you have large enough organic traffic.
It’s because they're already in love with you and know you.
You don't have to pay to reach them. If you're a normal person like 99.99% of people and we had to start out with, you don't have that. In order to get traffic or people to even see you, learn about you, or what it is that you have to offer, you have to pay for that traffic. The name of the game is your traffic. It doesn't matter how great of a program that you have. It's not going to sell itself. You have to generate traffic and create marketing materials. The analogy that we often use is having a McDonald’s franchise. If you have a McDonald’s franchise, how much money do you think you're going to make? Unless you know the location of that franchise, you're not going to have an answer.
If you put it in the middle of Times Square New York prior to all lockdowns, there were 300,000-plus visitors per day, then your McDonald’s franchise is going to be great. It's going to be profitable. If, however, you put it in the middle of the desert or in the middle of nowhere where there are no access roads or anything, it doesn't matter how great the product is. McDonald’s burgers are great, but you're not going to have a business. Nobody is going to buy a burger from that. In fact, Ray Kroc, who is one of the people who made McDonald’s what it is, said that we're not in the burger business. We're in the real estate business. It's all about location. The reason why we're successful is that we have the best locations and the best locations have the best traffic.
On the internet with an internet business, it's the same thing. If you have a great location, if you've got a huge podcast, a YouTube channel, or this audience that you can get in front of for free, then you've got a great location. You could put out the McDonald’s with crappy burgers and you're going to make sales. If you don't have that, you have to learn how to generate it yourself. That's going to be mostly with paid ads. When you're doing paid ads, we have this cost that we have to consider. “Is my course going to sell well enough to justify the cost of that traffic?” That's where we have to think about, “How much are you charging?” If you're only charging $300 or $500 or less for your program, depending on your niche, it may or may not be worth it to run paid ads.
Now we have to look at how we increase the value of the program so that we can raise the price. Instead of charging hundreds of dollars, it’s how we bring it up to $1,000, $1,500, or even more. There are things that you can add to basically anything that you do in order to charge as much as ten times what you would normally think you could charge. We have a client that came in. It was Julie who's a fitness coach.
She was only charging $2,000 or $3,000 for her program. One of the first things we did with her was to raise her price to $5,000. In addition to helping her with her ads and traffic, we got our ads cost down from $23 per lead down to less than $1 per lead. With those two things combined, she doubled her revenue within the first 30 days of us working with her. A lot of that has to do with 1) Bringing down the ad cost and 2) Raising the price so that you’re profit margin per client is high enough that it makes sense to do that.
Back to your original question about a course versus a coaching program, the lower the price is typically a standalone course. You're adding access to you at some level moving it more towards coaching as you increase that price point. Generally speaking, there are a lot of variables put in that factor, but typically $997 or less would be a standalone course. They log in on their own. They don't have access to you but they have access to the information.
Above that, you're maybe offering live Q&A sessions as a group or group coaching sessions and then that can scale that up towards one-on-one sessions as well. The price point growing with the level of access that you're giving them. Having the core of a structure is great for a program, but when you're getting into a higher price point, that's where you give them more access. That helps. We’re looking at price points, traffic sources, and where you want this to be and then forming a program that fits based on that.
The thing is that access does two things in the mind of your customer. Number one, it increases the certainty that they will achieve a result and increases convenience. It makes things faster, cheaper, and easier. For example, if you were to play the lottery, your chance of winning $1 million might be one in a billion. The result that we're promising is a $1 million jackpot. That's a huge result. Normally, people would be willing to pay a lot of money to learn how to make $1 million. If your level of certainty is only one in a billion, now you're only willing to pay $1 or $2 for that lottery ticket. What if we increase that level of certainty to 1 in 10 like you have a 1 in 10 chance to win $1 million? How much do you think you're going to sell that lottery ticket for?
We're talking instead of $1 or $2, we're talking thousands of dollars. In fact, people are throwing money at you left and right in order to get a lottery ticket. That's what raising that level of certainty does. If you look at someone like Warren Buffett, here's a real-life example. There are a ton of books on Warren Buffett's strategy for investing and making money with stocks in the stock market. Basically, you can learn his entire methodology through those books and those books sell for $5 or $10 each or whatever on Amazon. Would you think that your level of certainty for making money in the stock market is higher or lower if you were to have Warren Buffett sit right next to you and show you exactly what to do when you're training stocks versus reading one of his books?
It's going to be a lot higher and you would expect to pay a lot more for that to get that level of access even though he's not going to tell you anything different than once in these books. He's going to teach the same thing but also going to teach you how to apply that in a way that's going to help you. Adding that level of access to you is going to do your program whether that's a support group on Facebook that only your clients get, a Q&A call where people can join a group call, a webinar, or something, ask questions and get answers, group coaching where there's a little bit higher level where you're sharing screens, unmuting, talking back and forth, and looking at their actual stuff, or a smaller group masterminds.
There are all sorts of ways that can add those higher levels of access that people are going to be willing to pay a lot more money for. The other thing that can add a lot of value to your program that allows you to raise a price is the convenience. The analogy that we often use with this is to think about buying an airplane ticket. Again, the result is the same. You get from point A to point B in the same amount of time. You can pay for a couple of hundred dollars for an economy ticket or you can pay a few thousand dollars and get a first-class seat. In the first-class seat, there's no higher level of certainty that you're going to reach your destination but the level of convenience is much higher. You get to board to plane and exit the plane first. You get a lot more legroom, a wider seat, and a seat that reclines a lot further.
You get a blanket and pillow, a meal, drinks, and faster service. People are willing to pay a premium price for that level of convenience. It’s the same thing with whatever course or coaching program you put in. If you can add that level of convenience to help them do things faster, cheaper, or with less effort, that's something people are willing to pay at a premium price for. It seems like we're throwing a lot at you, but that's what we help people on how to do.
It is to increase that level of certainty so that people are willing to pay higher prices and that level of convenience and do it in a way that leverages your time so that you're not sacrificing your time in order to make more money. We're not trading time for money. We're doing it in a very leveraged way where you can only spend a couple of hours a week with your clients, but still charge those premium prices and then still bring in five times. We've tried your ad spend ten times and sometimes even better.
That completely makes sense when you're working with someone on a coaching basis. It's a guided tour to success. The coach generally will guide you over the finish line versus with a course, it's a do-it-yourself, figure-it-out-yourself, and good luck. I’ve very much seen the same thing. People don't struggle with wrapping their heads around the strategy. They struggle with implementing it. Implementation is always the hard part.
High Ticket Courses: People don't struggle with wrapping their heads around the strategy. They struggle with implementing it. Implementation is always the hard part.
For those of you reading, the light bulbs are probably going off and you're having all kinds of creative ideas. What I love that you guys mentioned earlier is for 99% of people who aren't massive influencers, traffic is key. For the people reading who have a course that they're building, it's somewhere between $300 and $500, and they are not an influencer, where would you have those people start? What strategy would you have them start with in terms of generating traffic?
It would still be paid ads. There are ways to get to hustle and get organic traffic and customers. What the strategy is you're joining Facebook groups. You’re networking in those groups and getting people on your friends list. You're starting messenger conversations, and through those conversations, you're getting sales calls and clients or you're referring them to your webinar for a low-level course and they purchase after watching the webinar. That strategy works but a ton of hustle.
It's a ton of work and hustle for tiny drips of traffic.
Depending on your niche. If you're in the business niche, it's very saturated. If you're in other niches, maybe not so much. A lot of it has to do with the execution. A lot of people do this in a very spammy way and it produces very little results. If all the people are smarter about this and know how to nurture those relationships, they can get big results when they know how to do it right. The thing is it’s still all that manual work of joining these groups, networking with people, finding the prospects, having those messenger conversations, and then knowing how to turn that conversation into a qualified sales call and then a client.
That's something that if you get sick or there are things going on in life and you can't put in that amount of time, your business will tame. It goes on hold or it's done until you can get back to the hustle. It's not our favorite strategy.
That's why you recommend ads for people in that price range, the $300 to $500 course, or even up to $900-something. It sounds like less than $1,000.
When we were first starting out with affiliate marketing, that's how we made our first sales. That's largely how we got to our first five figures and maybe most of the way to our first six figures. It was doing that type of networking and it works. We don't work but the thing is, for a low-level course, the amount of work that you have to put in in order to make $100, $300, or even a $500 sale, it's so much that you’re active in the month. You may make a few thousand dollars, but you had to work 60 hours a week.
The times that you're putting in the manual hustle and doing the manual work makes more sense to do it for a higher ticket.
The times that you're putting in the manual hustle and doing the manual work make more sense to do for a higher ticket.
If you cannot afford or don't have a budget for paid ads and you've got a low-level course, the first thing we do is we'd say, “You then need to make a bunch for video ads or we need to raise the price and make this organic thing worth it.” If your price point is say $2,000 or $3,000, now you need 3 or 4 clients per month and you've got a six-figure business. That's not hard to do with some hustle and organic marketing. Now, you can go a few months doing that making $9,000 to $12,000 a month and you're going to start thinking to yourself, “I’m making some good money, but I’m hustling crazy for this. I don't think I can keep doing this.”
I personally hate the hustle culture. I don't want to hustle. I want to have time freedom. I want to love my business and hustling 24/7 does not sound fun to me. I don't know if anyone else who are reading likes that way.
Even if you're bringing in $20,000, $30,000, or $50,000 a month, there are people who can do that with “organic marketing.” Even after 2 or 3 months, you're going to say, “I’ve made a bunch of money with this. I don't want to do it anymore.” That's a point where you have the funds now to start with paid ads and that's what we want to do. It is do the organic long enough until, “Let's do paid ads.” It’s because now you've got the funds for it, you can leverage your time a lot better. You can start bringing in those sales calls on automation where you’re spending all of your time with qualifying people who want to talk to you versus spending all your time doing the upfront stuff, filtering out your clients, and doing all the hustle yourself.
Knowing you guys and how you work, I know that if you're having someone run ads to an offer, a freebie, an elite magnet, or whatever it may be, it's connected to a system on the back end that's streamlining a lot of that process.
For you to reach 1,000 people with “organic marketing,” it's going to take you dozens of hours in weeks to build that up in a friends list or people that you're networking with on Facebook, Instagram, or wherever you're doing it versus I could pay Facebook $10 or $20 and reached thousands of people within a matter of minutes. That’s what we're talking about here.
What you're saying is that having the systems in place is critical because we've run into people who've created a program whether it's coaching your course and they put up a sales page or a checkout page, now they had a friend that knew how to do Facebook ads or whatever and they started driving traffic to it. I’m like “You're driving traffic to a checkout page?” “Yes. I haven't made any sales yet, but we're trying and we're spending $150 a day.” I’m like, “Stop for a moment.”
At that point, you're flushing money down the toilet.
I was like, “What you're doing now, I would be shocked if you ever made a sale. Please stop wasting your money.” We need some systems in place to take that person from that initial outreach of the ad through warming them up, getting them introduced to your offer, and closing the sale. That is not happening on a checkout page.
You can't treat an online course or coaching program the same way that you treat a product on the shelf at Walmart where if you're looking for pots and pans, you have a bunch of them in front of you. If it's on the shelf, it’s going to make a sale. Some sell better than others but there are different price points and quality. It's not like that.
There's a reason that people don't list their coaching program or online courses on Amazon because it's a totally different selling mechanism.
High Ticket Courses: There's a reason that people don't list their coaching program or online courses on Amazon because it's a totally different selling mechanism.
When people are thinking about investing money in a course or coaching program, there are a few important things you need to be able to do in order for someone to come to that buying decision. If you find that you're getting the, “I need to think about it,” it’s objection a lot, or “I don't know. Let me check out your website. Give me some more information and materials,” it's because you haven't answered these questions. Number one is what is the result that someone is going to achieve at the end of your program? Not what information are they going to receive but what does their life look like at the end of that? What are the actual results? For example, if you are doing nutrition or health and wellness and your program is how to go on a plant-based diet, how to go on a plant-based diet is not a result.
That's the information that they're going to get. If all you are offering is information, you're never going to make a sale because people can get information for free on YouTube and Google and it's all over the place. What you need to think about is what that plant-based diet is going to do for you. What is the end result and depending on who you're targeting, it could be different. If you're talking to people who have diabetes, it could mean losing weight, improving your triglycerides and lab work, getting off your meds, and reversing for type 2 diabetes. That's the result. The method or the mechanism that we help them to achieve that result is a plant-based diet but what we need to market to is that end result because that's what people will pay money for.
You can Google how to lose weight. How to lose weight is another result that you can market to. We definitely need to put a little spin on it, but if you do a Google search for how to lose weight or a YouTube search, you're going to come up with millions if not billions of search results. We still have an obesity epidemic, not only in America but the entire world. Even though there's all this information about how to lose weight, people still struggle in the execution. When we can market a program that helps them to achieve that result, that's what people are willing to pay money for because they know that they lack in the execution. That's the first thing. It is the result. The second thing is people want the result, but they're still questioning why your program.
We need to answer the questions, how is your program different than the competitors out there and how is it better? This is more of a marketing tactic rather than an actual change in how you deliver your program. Here’s a good example of this. I forget the name of the beer company but many years ago, there was a beer company that hired a consultant. I heard the story from Tom Brown who's a great amazing copyrighter. If you don't follow him, you should follow Tom Brown. It tells the story of this beer company that had hired a marketing consultant to help them with their ad campaigns. While this consultant was taking the tour through their factory, he noticed a part of the process where they were shooting steam or something into the bottles before they put the beer into them.
He asked him, “What's going on over there? Why are you doing that to the bottles?” The guy who's giving the tour said, “That's the sterilization process. We sterilize the bottles before we put the beer in it so it keeps a beer fresh for longer.” The marketing consultant was like, “That's it. That's our angle. That's how we're going to say that we have the freshest beer and it tastes better than everybody else because we sterilize our bottles.” The guy that was giving him tours was like, “I don't think it's going to work because everybody does that. All the beer companies sterilize their bottles first.” The marketing consultant was like, “That may very well be so but nobody else is talking about it so that's an angle that we can use.”
I saw an ad campaign for a fitness program for men to help you bulk up and get bigger. They call it volume density training or something. When I looked at that, I was like, “That sounds new. I haven't heard about that before.” They had before and after pictures and all that but I know 100% that if I go into that and look at what are they doing, it's probably something that's already been done before. They just put their little own spin on it.
Now they call it volume density training or whatever it was and it's their own thing. The importance of being able to do that is that when your ideal clients go through your sales video, you want them to think that you're doing something that they can't get anywhere else. Once they think that they can get it anywhere else, especially if they could Google it or YouTube it, they're going to do that.
You want your clients to think that you're doing something that they can't get anywhere else.
That makes so much sense. First things first. Promise that you’re an actual transformation of some result and then show them that you're the only one who can help them get that particular result because your unique method is so different.
That's a little bit of an art in itself. Sometimes it takes a little testing but that's one of the things that we work with our clients to do. A lot of people, when they come in, they think, “I need a strategy. I need more traffic and this.” It's like, “Let's look at some of the first stuff first because driving more traffic to a product that's not selling is not going to make it sell. We need to make sure that we're positioning it right and then we're marketing it the right way.” Not only the people think that you're the only one that they can get this result from but it's at a price point that makes sense to run paid ads and all this other stuff that we talked about.
Those are the important points. We need to make it something and that's how we know when something is going to convert well. It is when we can do that and make it something that they can't get anywhere else. It's a premium offer. We have the certainty and the result that we're promising. There's a high level of convenience. Now we've got a premium offer that's converting at a high rate that we can run ads to. You put $1 an ad and you're getting $5 or $10 back out. Once we have that, we can scale that easily to $20,000, $30,000, or $50,000 a month. When we put some more systems in place, it’s $100,000-plus.
It totally makes sense. You have the right strategy out of the gates, the offer, the marketing, how it all comes together strategically, then you set up systems around it to funnel all that traffic into places where it's going to convert, and we can reduce that hustle culture in our businesses. You can have more freedom. I love that. It’s super helpful and I love all the examples you're sharing because it's getting everyone's creative wheels turning, which is great. At this point, I’m sure the audience is dying to know what strategy might be better for their business. How on Earth can I get more clients, get more sales in my course, and more clients in my program? I understand you have a free gift for the audience that can help them to do exactly that. Do you want to tell us a little bit about it?
We have our Client Acquisition Accelerator and I’ll let Todd talk about it.
This is a PDF guide for about fifteen pages long and it goes through a lot of the things that are going to make your offer sell. Not only do we talk about some of those foundational things about your messaging but we also give you the script for one of our most successful ad campaigns. This is a script that we've used to help our clients bring their ad costs down from $10, $20, or $30 per lead down to $1 or $2 per lead, sometimes even less. You're going to get that exact ad script that we teach to our clients along with how to design the best vehicle for your message.
One of the other things that we didn't have a chance to talk about is the vehicle for your message is the strategy. Is that a webinar? Is it an automated webinar? Is it a challenge? Is it a summit like this? Is it a Facebook group funnel? Is it the vehicle for your message? Depending on what you're doing and where your audience is, we need to choose to right vehicle for that message that's going to be able to reach your audience. We talked about that a little bit in there as well. That's something that you can get for free.
Just for attending, you can grab that free gift. Be sure to grab that. I know for the VIP ticket holders, do you have something extra special for them? Do you want to tell us about that too?
We talked about a little bit earlier doing things “organically” where you're doing the hustle and generating your leads with networking and generic sales calls from those. We've got a full course that shows you exactly how to do that. As I said, we made most of the way into our first six figures doing that in our business, especially if you're at a point where you don't think paid ads or any budget or you want to be able to get a head start and be able to add more to your ads budget. This is a great way to do it. We've got a whole course. It takes you A through Z exactly on how to do this.
It's important because there are some people that are trying this and our feelings and utterly. This is good because if you're going to spend the time to do this, you want to make sure to produce something.
The last thing you want to do is hustle and have nothing to show for it.
A lot of people are doing this. As I said, they're doing very spammy ways and they're getting blocks and activity restricted on Facebook. Facebook restricts you from joining more groups, sending friend requests, and things like that. That happens when you're doing things that are very spammy way. If you're doing this already and running into those problems, this course is going to help you out. One of the bonus videos that you're going to get in this is how to take this and outsource it in all sorts in the right way so that you can hire other people to do this for you in your business.
It still produces a very good ROI and, in a lot of cases, it's cheaper than running paid ads up to a certain extent. There are limits on how far we can scale this but as far as getting a high ticket offer to $20,000 or $30,000 a month, outsourcing it is definitely a viable option. We talked about how to outsource this work as well so that it's not you doing all the hustle. You're paying someone else to hustle for you and it's producing good ROIs in your business.
I love that. That's so valuable. If you have a high ticket offer and you're recognizing that you want to be prospecting a little bit hopping on the phone with people if you have a systematized way to do it, that converts. Now you're in the money and as you said, that's how people often scale the $20,000 or $30,000 a month with their higher ticket offers. What a generous contribution to the VIP ticket. Guys, thank you so much for that. Remember, for those of you watching, there's a free gift from Todd and Leah. You should scoop it up. It’s the Client Acquisition Guide but also for the VIP ticket holders only, you get their extra bonus gift of how to take some of that networking and prospecting systematize it so that it converts, and then outsource it to someone else.
Who doesn't want that? If you're not a VIP ticket holder yet, what are you waiting for? Grab your VIP ticket. Grab that extra bonus gift from Todd and Leah and let's get the right strategies in place for your business and then systematize them so you get a little freedom in your life. Thank you, guys, so much for joining us. Be sure to join us in the Facebook group. We're going to debrief on everything we learned. We'll dig deep and strategize together. We'll talk about how to help you guys scale your businesses bigger and further. Thank you so much, Todd and Leah, for joining us.
You’re welcome.
See you in the group.
Important Links
Digital Trailblazer - Facebook
6 Figure Strategy - Facebook
About Todd & Leah Rae
Leah Rae Getts & her husband, Todd, are the owners of DigitalTrailblazer.com and specialize in helping experts, coaches, consultants, and entrepreneurs to create, launch, sell, and scale profitable online courses and coaching programs. They are award-winning marketers and sought-after speakers, having been recognized for their success in the industry by multiple organizations, and featured on stage, in podcasts, as well as in other interviews and articles. They started their online business with no experience - Leah a previous nurse, and Todd, a band teacher. But despite their lack of experience, they took action, learned from their failures, and eventually developed a system that anyone can use to create a profitable online course or coaching business.