🔓 Unlock Brand Visibility Using Social Media 📱
Social media is the key to unlocking brand visibility in today's digital age, but it takes more than just posting content to stand out. It's about breaking out of your comfort zone, getting on video, and becoming the face of your business. By consistently pushing yourself to be visible, you become unforgettable to your audience and increase your impact and growth as an entrepreneur. In this episode, Social Media Strategist and Visibility Expert Crissy Conner discusses how entrepreneurs can unlock brand visibility using social media. As the founder of Visible, Crissy has helped countless business owners break out of their comfort zones and become the face of their businesses. As The Visibility Queen, Crissy shares her expertise on how to navigate the ever-evolving social media landscape and get noticed by your target audience. From Maxed Out Video challenges to Visibility Bootcamps, Crissy explains how to build a strong social media presence that will make you unforgettable to your audience. Join us as we dive deep into social media strategies with Crissy Conner.
#impactfulentrepreneurshow #guestinterview #brandvisibility
Check out Crissy's lead magnet: The Visibility Explosion Bundle!
Mini Course #1 - A mini-sized take on being more consistent on social media. That not only gets you visible but also making more money.
Daily Checklist: The secret most big name entrepreneurs do to maintain their status and visibility on a daily basis.
Mini Course #2 - The #1 Way to Work Smarter Not Harder when it comes to exploding your visibility and diversifying your platforms (AKA being seen everywhere)
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Watch the episode here
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🔓 Unlock Brand Visibility Using Social Media 📱
Crissy Conner's Background And Story
I’m here with Crissy Conner, and she's a Social Media Strategist, a Visibility Expert, and the Founder of Visible, the inner circle of entrepreneurs ready to consistently increase their impact, relationships, and growth to become unforgettable to their audience. What began as a behind-the-scenes introverted ran agency to support clients with full-service social media quickly turned into supporting others to break up from their comfort zones and get on video and become the face of their business.
As The Visibility Queen, she runs Maxed Out Video challenges and Visibility Bootcamps, has a monthly membership, OMNI, to help you get the tools you need to grow your business, and mentors entrepreneurs to market their business the right way. Crissy leads by example, pushing herself to get uncomfortable, like “200 Lives in July,” diversifying her marketing all while doing the same thing she asks of her audience. We are so lucky to have Crissy here with us as a visibility expert because, honestly, becoming visible on social media nowadays is getting harder and harder. We need a little bit of visibility and a little bit of Crissy in our lives. Welcome, Crissy. It's so nice to have you here.
Thank you for having me. I’m so excited to be here.
Before we jump into all things visibility and how to stand out in a sea of thousands of people all trying to do the same thing, I would love to hear a little bit about your story as an entrepreneur and how you evolved to where you are now as this visibility expert.
It's a great story, as we all have one. Where I started back in 2012, which was the first business that I owned, is not where I thought I would end up. Back in 2012, I created a skincare business. My friend and I were in business together and we literally bootstrapped everything. We had no coaches and training. We literally did everything by flying by the seat of our pants.
My friend decided that we were going to be in magazines and we were going to be on Shark Tank, and we were going to submit for all these FedEx grants and all this stuff. She pushed me constantly. I don't know if you've ever been in that feeling where you don't want to do it, so you don't do it. You put up these walls and she would submit us to these events, local news stations, and things like that.
I would pray every single night, “Please, God, I don't want this business to be that big because I’m petrified to be on video. Do not put me on video.” Do not put me in front of the sharks. Do not put me in front of local news stations where my friends can see me and make fun of me because I was an introvert. I got hives and still do sometimes that crept up my neck and were embarrassing. I stuttered. I said, “Um,” way too much. I still do.
I had this fear of somebody telling us how we created skincare would be wrong, or how we did things wasn't the right way, or somebody calling me a fraud. All of these fears came out. That business did not last for many reasons, but one of the reasons is that I was the business partner who refused to do any of those things.
I was like, “Please don't. Please don't submit us to this.” I never wanted to get out of my comfort zone. It was comfortable, warm, fuzzy, and safe. When that business ended, I had a lot of friends who said, “You did such a good job marketing your own business. You should do it from me.” I was like, “Okay, I can be the behind-the-scenes girl again. I don't have to get on camera. This is perfect. I make everybody else look good, tell them what to do, and I don't have to do it.”
I created this whole digital marketing business by referrals and DIY-ing everything and still had no clue what I was doing, but I was helping them be successful. It worked. I thought maybe I should get some training and start figuring out what I was doing. I learned from the best experts in the industry and realized quickly, you can only take on so many one-on-one clients. I was like, “How am I going to make more money?” At the time, I finally got a coach and she was like, “You need to get on video.” I was like, “Yeah, no.”
You're like, “I’ve been there, done that.”
Everything kept pointing to, “You need to get on video.” This was back in 2016. I did about ten Facebook Lives. Cheater. I would go to my personal page, choose only me, go live, watch it 50 times, critique it like crazy, and decide whether or not I was going to post it. It got real old, real fast. Regardless of whether I hate a video or not, there was no instant gratification from that.
If you remember, back in 2016, live video was hot. Everybody commented on live videos on Facebook. I said, “I’m going to do a real video,” but I’m worried about what my friends are going to think. I’m worried about, again, somebody saying I’m not an expert. I have no idea what I’m talking about. How can I put myself out there where I know what I’m talking about? It's something I’m semi-passionate about that everybody wants to know.
All my friends at the time wanted to make Jell-O shots and I made them and brought them to every girl's night out. My first Facebook Live was teaching my audience how to make Jell-O shots. I propped my phone up on some books. I’m screaming into the camera. I didn't realize it at the time, but I had a tank top, but it was low cut.
It was probably not the most appropriate shirt to wear for the first time I did a live video. Guess what? I was confident in making Jell-O shots. I knew exactly what I was doing. I didn't need a recipe. I didn't need directions. I didn't need prompts. I knew exactly what to say. I had people watching, asking questions, and I knew how to answer them.
As raw, ugly, and messy as it was, it gave me the confidence that I was an expert Jell-O shop maker and my friends had no clue. It was something they wanted to do. They weren't going to make fun of me because they wanted to know. Now I need to take this and apply because it felt good to help my friends. At the end of the day, that's what I was doing. I was helping them.
When I started thinking, “You can get on video, but you got to stop worrying about your fears, your introvertness, your hives, and all this stuff. You think about what you can teach your audience. How can I teach them something? How can I provide value to their lives? How can I help them grow their business?” When I took it from the inside of me to the outside of me and thought, “Who can I help and who can I serve and support in that law of reciprocity?” it was a game changer for me.
It was a complete game changer for me getting on video. To this day, I don't jump out of bed and say, “I can't wait to get on video.” I put myself in the mindset of, “I’m here to support and serve and I don't care if nobody comments on my video. I don't care if anybody likes my video. As long as one person watches it and it changes their thinking and mindset, it helps them in some way, shape, or form, it is always worth it to get on video. That's my story of being introverted, not being on video, and praying to God that I would not have to be on video to getting up and knowing that every morning my purpose is to serve and support my audience.
I love your story so much. There are a couple of things that gripped me. For those of you reading, I hope that you're paying attention because, first of all, the exact thing that Crissy was terrified of, the exact thing she was avoiding was the exact thing that propelled her to success. I’ve seen that again and again. All my different business besties, we all talk about, “It’s almost always the thing we avoided the most was the thing that gave us our biggest breakthrough.”
The other thing is, how many of you reading have felt like that? I know everyone hates video, but it's extra bad for me. My hands get clammy. I can't swallow. I can't even talk. It changes my voice. I stutter. The thing is, everyone feels like it's worse for them than everyone else and Crissy felt that way. she ripped off the Band-Aid and did it. Not only was she fine. You didn't die. You did great. No one made fun of you. They were happy that you showed them how to do the thing they were interested in, which happened to be Jell-O shots.
That's fun. It gave you the confidence to keep going, which I love. How many of you are reading this secretly thinking, “I know video is what I’m supposed to be doing, but I still don't want to.” Hopefully, by the end of this, you'll be ready to rip off the Band-Aid yourself and jump right into it. Did you ever think that being a visibility coach, using live video as your go-to strategy would be something you would do?
No. It's funny because I rarely say never anymore because I said I will never get on video. I will never speak on stage. I will never be a teacher. None of that stuff ever interested me. I was always like, “It's easier to do it and then show you how to do it.” I’ll do it myself. That was always my mentality. It's funny how all those things I said I would never do resulted because of the fact that at the end of the day, I said I didn't want to do them, but it was a confidence thing. It was a self-esteem thing.
I said this in a live video. “If you don't work out things in your personal life, you will have to work them out when you become a business owner.” You will have so many blocks that come up that you've never dealt with before in your personal life and you're going to have to figure out how to deal with them. To grow a business, that's when you realize all of your flaws and mindset issues. All of your blocks, you will find them being a business owner.
Confronting And Dealing With Triggers As An Entrepreneur
Being a business owner, being an entrepreneur forces you to confront your triggers and deal with them and move past them. The people who have the most success, it's not that they're lucky. Sometimes it’s that they’re hard workers, but most of the time, it's that they've simply learned how to confront all those triggers, honestly.
Now video plays a starring role in what you do. In the beginning, when you first realized, “I didn't die. I’m okay. Maybe I should keep doing this,” at what point did you shift from going on video to try to get more marketing clients to going on video to show people what it means to go on video and to coach people in that particular visibility space? When did that shift happen for you?
It happened fast because I have always also had a fear of being salesy, and I’m sure many of you reading can agree with this. I never wanted to be that pressure person in the mall that makes you spend way too much money that you go home and you regret it. “Why did I do that? How did they talk me into this?” I’ve almost always come from a place of value.
Honestly, in the beginning, it was a very surface-level thing where I’m going to teach you social media. I’m not going to talk about myself. I’m not going to tell you about my life. I’m not going to talk. We're going to be surface-level here. The thing that I found is that value is even more valuable when we can add our personality, our struggles, and what we've done in our own lives, even sharing client testimonials or things like that as we go about it. That was probably the biggest trigger that I had.
I’ve always come from a way of serving. In my first business, don't get me wrong, I didn't do video, but it was sell post after sell post. It was a product-based business. That's what I thought you did. I had no idea. In this business, I did know that value was the way to serve. It was bringing more of me into that value and not being so superficial where you don't build that relationship. Building relationships on video is one of the most magnificent things that I’ve ever seen that can happen. You can do that when you bring your personality and yourself into the content a little bit.
How many of you reading already feel like you know Crissy and me a little bit simply because we're here and we're talking and there's no way we can convey all the information we're going to talk about in a series of posts or emails? It's not the same. I love that you were and are an introvert. This is not your favorite thing, but you realized how important it's for business and you've been able to push past it.
For those introverts reading who are feeling like, “I know it's bad for everyone, but it's especially bad for me. It's extra bad for me. What can I do?” What advice would you have for them to help them step into maybe getting on camera for the first time and trying it out and trying it out to see like, “I didn't die. I’m okay?”
First of all, I will never not be an introvert. If you put me in a room of people I don't know, I will gravitate to one person. I will start talking to them. I will not be the life of the party. However, if I’m on stage or I’m on video, I have learned that this is my chance to serve. One of the things I was talking about earlier is to stop focusing on your introvertness. Realize that you have a way to serve and support your audience. Everybody creates a business to help people in some way, shape, or form. Whether it's we save them time or money or we make their life better in some way, those are the things that are so important as a business owner.
It's almost like I got to talk myself into this. Every day, if I do one video, help one person, and stop worrying about the instant gratification of likes and comments, is it worth it for me to get on video? You can ask yourself that question. I have asked many people who have never gotten on video that question, and they're like, “If I knew I could help somebody, I would do it. It would be 100% worth it to do it.”
Maybe it's simply asking yourself that question. I’m not going to say that it's not going to be scary. Also, if you've ever read The 5 Second Rule by Mel Robbins, fear, nervousness, and excitement, our brain doesn't know the difference. If you tell yourself you're not scared and you tell yourself you're excited, your brain's going to start believing that.
The 5 Second Rule: The Fastest Way to Change Your Life
You 5, 4, 3, 2, 1, and you push the go live button, I’m not going to lie. Go live. If I had Stories back in the day, I probably would've done Stories first because at least they disappear in 24 hours. Go live, guess what? You can’t pick it apart. You can’t let your perfectionist self say, “I didn't like that.” You do it and you show up authentically. The thing is that as an introvert, not only am I shy and probably a little socially awkward. I’m not going to lie. When I’m in a crowd of people, if I’m not the on-person, I hate being the center of attention. Don't sing Happy Birthday to me. It makes me so uncomfortable. I can go stand on a stage and feel fine to tell you how to grow your business.
I know it's so weird. If we can, again, take it off of ourselves and put it outwards to our audience and know that we can serve and support, it's one person at a time. How do you build a business? One sale at a time. How do you build a business? Helping one person at a time. If we can think about that one person. Is it worth it? If you could change their life in some way, shape, or form by something that you do, would it be worth it to go live or record to get on video? Almost everybody that I’ve ever asked that question to has said yes. Now there are some buts, “But I’m worried.” We're all going to always have fears and we're always going to be growing.
I looked at a video that I did years ago. It was awful. I was like, “I’m so monotone.” There's no excitement. I sound like I have no clue what I’m talking about. I shared it with my inner circle and they were all like, “That's you a few years ago.” I’m like, “Yes. Do you see the growth I’ve had in a few years?” The more we do something, the better we're going to get. It's pushing forward, thinking about that one person that you can serve, support, and help, knowing that you have something to offer your audience. You wouldn't have created a business if you didn't think you had something that could help people.
We're all here because we have some unique gift to share with the world. We wouldn't be so driven if we didn't truly think that something changed your life and it can change other people's lives. What I love about this advice, whatever you focus on, you amplify. If you focus on your introvertedness, your fear, or on all those things, you're going to amplify them. If you focus on the people in front of you and serving them, I love that. It's not about selling, it's about serving. Someone out there is praying for the topic you're going to talk about.
They're waiting for you to show up. Time and time again, what I found, because of course, I have to get on video too. People think about you way less than you think they do. They're so busy trying to figure out their own lives. They don't have time to pick yours apart. I love that little tidbit in your story where you shared that when you first got started, you go live, but you would restrict it so that only you could see it.
What a nice little hack. If you're trying to get used to being in front of the camera, like where to look, what to say, what a cool little trick. Do you have any other little hacks like that that could help someone ease themself into the process? Maybe some people don't even realize they can restrict the visibility
You can edit and change it. You can change it to friends or public. It still says Crissy Connor was live. They don't know I was only live to myself.
It's a great tool to do it.
It was so funny because I always say I used to cheat on Facebook Lives, but eventually, I got tired of that. You can start out by cheating. I do wish Stories would've been around in 2016 because I totally would've done Stories, but that's another great way to practice because, again, it disappears in 24 hours.
They're super short and easy. Practicing with Stories or going live, but you’ve set it so you're the only one who can see it. If you get brave, adjust it to your friends and if you get braver, adjust it to the public.
I told you before we started this interview. I’m a rambler. It's so bad. I will take a Post-It note and I will write the 3 or 5 points that I want to make on my video because I’m telling you, sometimes I will be on a live. I’ve even done this in a speech before and this whole other story comes into my head and I want to tell it. Sometimes it works. Sometimes it doesn't. It's always a gamble. I don't know where this is going, but I’m going to talk about it anyhow.
Post-It notes have helped me. A neat trick is to get the full sticky Post-It notes because they won't fall off. I could put this right on my screen here and I would be looking up at my camera so nobody would know, but the full stick are the best ones. What you can do is take those points and repurpose them as a regular post. Stick it on your wall for your next piece of content. It's a no-brainer.
I love these tips. If you're wanting to rip the Band-Aid off and get going, grab a couple of these quick tips to get a little bit more comfortable in front of the camera. As with anything else, repetition with repetition comes mastery, expands your comfort zone, and all those things. What's possible? I know you've worked with lots of clients, helping them to become more visible and clearly, video plays a big role in that. Have you ever teased into the details of someone who's posting regularly but they're never doing videos? They're just posting and then they switch to video and they start going live regularly. What shift can people see in their business when they start getting more visible with videos specifically?
Creating Amazing Content That Resonates With The Audience
One of the things that I have seen, not only with clients but personally, too, is that we can create amazing content and we can create amazing content that is going to resonate with our audience. It's like email. It can take a long time to convert that person who resonates with a piece of content because building that like, know, and trust is one of the hardest things to do on social media.
If you were on video, there is this thing called parasocial interactive and parasocial relationships. If you think about growing up, when we were all younger, we had a band, a movie star, or somebody that we followed that we felt like we knew everything about them. Whether they were on TV or on the internet a lot, we felt like we knew them. This is the same thing that happens when you get on video. When you get on video and you are consistent enough, not only do you build more like, know, and trust and it makes sales easier, but people feel like they know you. Let me tell you why. This is even if you get no comments and you get no likes.
I walk into the grocery store one day and somebody comes up to me and says, “Crissy, how are you doing?” I’m like, “Fine.” She says, “How's Ava?” which is my daughter. I’m like, “Good.” She's like, “I saw you guys were sick a couple of weeks back,” and I’m sitting here thinking, “I don't know who this is.” I know everybody who comments on my posts. She is a complete lurker. I’m fine with that. I was all freaked out the first time it happened, but it was fine.
Birthday party, two years later, somebody walks up to me and says, “Crissy, I love your Nelly's content.” It was my business bestie. She's like, “You helped me with marketing my business so much.” I don't know this person. She goes, “I’m Beth's neighbor,” who is a friend of mine. I was like, “What’s her name?” She was like, “It's Heather.” I was like, “I don't know her.” Maybe we're friends on Facebook or she sees my content but she does not comment on my stuff.
Number one, you're going to build relationships and people are going to feel like they know you and you have no clue who they are. It sounds like a freaky thing. At the end of the day, they're taking in your content. They're falling in love with you because you are willing to show up. A long time ago, people ask me like, “How do people connect with you so well?” First of all, I don't think I’m a nobody, but I said, “I’m a nobody who decided to show up on video, share her flaws with her audience, and teach them how to grow their business.”
Brand Visibility: Number one, you're going to build relationships and people are going to feel like they know you and you have no clue who they are. It sounds like a freaky thing. At the end of the day, they're taking in your content.
That's what I did. I’m no different from anybody else. It's just I got over my fears and then I shared them with my audience. Being able to do that and get vulnerable with your audience, and I don't expect anybody to get on video the first time and share their story because that's a lot. Let's get on video, let's get used to it, and then let's start adding in the vulnerability because that's still uncomfortable for me.
People start to relate to you. They start to know you and it's the weirdest thing ever. I have this Post-It note up here on my wall. I took a call with somebody and she was from Africa and she said, “First of all, can I say I am on the phone with Crissy Conner?” I was like, “Yeah.” She was like, “I can't believe you take a call with me.” I was like, “Why wouldn't I take a call with you?”
It floored me how people perceive people because, at the end of the day, most people are not going to get on video or at least not consistent enough to grow those parasocial relationships. If you are willing to do it, you are probably going to outdo your competition. At the end of the day, you want to outdo what you did yesterday. That's what we need to focus on.
It still floors me to this day that people build that relationship with me because again, I don't know them unless they comment. If they comment, I’m all about building that relationship because I think that's important. We have to show up for the lurkers, too, and know that they're building a relationship with us. We just don't know it yet.
We just don't know it and we don't see it. Lurkers or silent stalkers, people watch you and not in a bad way. It’s in a good way. They secretly feel like they completely know you. They're invested in you as a person, in your business, and in your stories. I’ve had people approach me too. I meet someone for the first time. My husband introduces me and they're like, “I know all about you. I’ve seen you all over social media. I feel like I know you.” I’m like, “Great. I don't know you at all. Let's get to know each other.” It's so true.
There was a time even when I did this funny social experiment. I used to go live a lot. I still do. To test the algorithm and test out some stuff, I didn't do anything on my Facebook profile for a whole month. All of a sudden, I started posting again to see how the algorithm reacted. It was interesting. Even during that month's hiatus where I was posting nothing, people would come up to me and be like, “I see your stuff all the time. I love everything you do.” I’m like, “I haven't done anything,” but to them, it feels like I am.
I had COVID and I was sleeping a lot. People would message me, “Are you okay? I haven't seen you on social media.” I love this quote, and I say this all the time, “It's not our customer's job to remember who we are. It's our job to show up so much, they never have the opportunity to forget us.” It's so important to get visible, but at some point, you show up so much, they wonder where you are if you don't show up.
They're waiting for you. They're looking forward to your next live.
It was so crazy. I’m not showing up and they're like, “Where are you? What are you doing? What's wrong? Is something wrong? Are you okay?” It was such a revelation that it's important that I do this. It's important that I show up. Number one, they're expecting me, but they've built that trust with me. It's like having a physical sort. If you never show up to open the doors or maybe do it whenever you feel like it, people are like, “I don't even know when to go. She's open whenever she wants to be. She doesn't have regular hours.”
If I show up consistently on Facebook or whatever platform it is and I treat this like my flagship store, people are going to know, “If she shows up this much and gives this much value for free on social media, what is she going to do for me if I pay her? What is she going to do for me if I buy a program from her?” That's where the Law of Reciprocity comes in.
That's the mic drop right there. If they're giving me this much value for free, how much amazingness am I going to get if I pay them? Don't you want people thinking that about you? To the reader, yeah, you. Don't you want people thinking that about you like, “I need to buy their stuff because if the free stuff is this good, the paid stuff's going to be amazing,” whatever it is that you're offering?
People can tell when you're approaching and when you're taking your focus off of yourself, “What do they think of me? Are they going to like me? Are they going to judge me?” You put the focus on them. “How can I serve them? How can I help them? How can I make a difference for someone?” People feel that. They know. It's repetition over time. I feel like you'll naturally slip into that. It might not be natural in the beginning, but it can become natural.
Speaking of consistency, you mentioned consistently showing up, and then people start to look forward to it. They look forward to your content. What frequency should people be showing up on video? Is there a magic number or is it more about what works for the person? Do you have any advice in that space?
I have a couple of feelings about this. Number one, it depends on the platform you're on. I did 205 lives in July. I can tell you going live on Instagram was not worth it to me. Showing up and posting a reel every day kills it. My Facebook business page, I know I need to go live. I know the more I go live, the more consistent I am, and the more the algorithm rewards me. I did a test the first four weeks of going live every single day. Sometimes I’m on multiple times a day on my Facebook page. You can go into your content or creator studio and you can see the recommendations. Facebook recommends your video to people who do not follow your page.
The first week was 4%. They recommended me to people who didn't follow me. In week two, 9% of the viewers were people who did not follow me. Think of YouTube and how videos show up afterwards. It's that same concept. Week three was 14.7%. In week four, after they realized I wasn't giving up, 57.7% of my video views were recommended to people who did not follow me, over half.
I believe different platforms reward you differently. Facebook rewarded me after I was consistent every single day. I’m not saying if you've never done video, to go jump on video and do it every day. Start with 1 a week and then add 2 a week and then add 3 a week. Build it up. I also wouldn't tell you to join Facebook, Instagram, TikTok, or YouTube. If you try to do all of that, you're never going to be consistent. Start in one place and be consistent. Learn how to repurpose your content and work harder.
Start in one place and be consistent. Learn how to repurpose your content and work harder.
You're going to blow up and you're going to be able to be cross-pollinating your content. You're going to be able to diversify your content across all these platforms. It starts with one video a week. Let's build on that because we all started somewhere. Anybody who hasn't been consistent on video, that's where you need to start.
For those of you reading, if you’ve ever felt like, “I don't have enough people to talk to. I don't have enough traffic. I don't have a big enough following. Where do I find people?” That's the number one thing I hear. If you guys were paying attention to those stats that Crissy shared, imagine every video you do. There are the people who are going to see it because they follow your business page, they're your friends, or they're your followers, or whoever.
Fifty percent of the audience comes from the platform you're on are being to strangers, “Watch this video.” Imagine how many more people are going to find you and it's simply being consistent, whatever consistency that is. Maybe it's a boost from 0% to 50%, like Crissy, or maybe it's a boost of 0% to 25% because you're only going a couple of times a week. That's still 25% of people that Facebook is finding for you. Imagine every platform has different video content. That's what I love about the power of video.
As you said, on Instagram, they have Reels. TikTok is similar. They have little mini-videos. Even Pinterest now has videos. On almost any platform, you can share videos in some way or multiple ways. If you're smartly creating and repurposing, how much could you boost algorithms to find more people? It's crazy how it can add up and snowball. People pick whatever they can consistently do. If it's once a week, great. If it’s every day, great
I always say, “I’ll meet you where you're at.” I’m not going to force somebody on live video if that's not their thing. Maybe we need to start with Stories. Meet yourself where you're at and don't try to do something that you know you’re not going to do. If you can commit to 1 a week, do 1 a week. If you can commit to 2 a week, do 2 a week.
Find something that is your comfort level where you can start and then push yourself every 30 days outside that comfort level to go to the next level for the next month. I do believe, and I’m sure Adrienne believes this too, your business only ever grows to the level that you do. If you're not growing personally, your business isn't going to grow either. We get to push ourselves personally so that we can grow the business and get the business of our dreams.
If you're not growing personally, your business isn't going to grow either. We need to push ourselves personally, so that we can grow the business and get the business of our dreams.
That's such great advice. Start with what you're comfortable with. You got to start somewhere. Every so often, push yourself. It doesn't have to be huge. Maybe you start with a couple of Stories. Maybe you're reading, you're like, “I’ve already been using Stories and for some reason, that doesn't scare me but the idea of getting on camera does.”
Now you know where to push yourself. There are clues. Can you paint a picture for us? I love that statistic of it went from 0% recommended to 50%. That's super encouraging. Do you have any client stories of clients who started getting more consistent and more leads coming in or more sales coming? Any inspirational stories you could share with us on what's possible?
Yes. I have a client who went from being a $ 25-an-hour coach who has taken the whole power of visibility and blown her business up to a seven-figure business, which has been amazing. I have another client who joined my inner circle and she was already a multi-six-figure business. She got on video. She'd never been on video. She had a multi-six-figure business, a podcast, and a strong community through that podcast. She's like, “I don't think I need to get on video.” I was like, “Just try it.”
She did my boot camp and she was like, “Somebody said that because of my Facebook Live, they purchased my program in full. It works.” I was like, “See? I told you. You've got multi-six figures without video. Imagine where you're going to get now.” She is headed to seven figures right now and she probably will hit it in the next few months. There is so much power in video and I believe in it so much. It's not giving up. It's not being so focused on the instant gratifications. It's just keep doing it. Have patience and know that it's going to come through. It's going to happen for you.
Just keep doing it. Have patience and knowing that it's going to come through. It's going to happen for you.
From earning $25 an hour to being a million-dollar earner from video. Honestly, it is possible. If you don't believe us, this entire event, all the speakers, all the experts coming to share, there's a reason we're getting on video. It's so much easier to convey information, number one. Number two, you can create so much rich content, reuse, and repurpose stuff from video and we can get in. That's another topic for another day.
I love that advice and I love the inspiration. If these people can scale that big with video, what could you do? For the reader who's maybe thinking like, “I ripped off that Band-Aid a while ago. I go live consistently, but I’m not getting that return. Am I saying something wrong? Am I doing something wrong?” What are some of the don'ts, some of the big, “Don't do these things,” that you could clue the audience in so that if they are in that place of frustration where they're trying to use video but it's not working, they can clean up their approach a little bit?
Number one is this is a live thing and it drives me crazy. It's you go live, “Let's wait for everybody to show up. I’m going to wait for people to come on.” You are sitting there and it's like the five people watching you, are they not worth it to start the live video?
You're going to lose the people you do have and you're certainly not going to gain anymore.
That is one of the things. If you're doing a webinar, if you're doing a Zoom, it’s totally different. If you are doing a Facebook Live or live on TikTok or wherever, no, don't do it. I don't think this is horrible or bad, but something that I used to do is like, “Good morning. Happy Tuesday. How's everybody?” I realized it's not bad, but I realized I cannot repurpose that. Happy Tuesday is not a hook. That's not hooking my audience in. That's so sweet and superficial. They're like, “Why am I pausing here?” That was one of the things that I’ve never done. “Let's wait until everybody gets on.” I have done the “Happy Tuesday. It's almost the 4th of July.”
I’ve dated my videos so badly that I couldn't repurpose them. In video, you can't do anything like throwing out leftovers. If we can find a way to reuse that video, we should without a ton of editing too. If we can literally hop on your video, say, “I want to tell you about that time I shot my husband.” This is a video that I did. That grabs people. It was a needle, people. I didn't really shoot him.
Brand Visibility: Video you can't do anything with is like throwing out leftovers. If we can find a way to reuse that video, we should.
It was talking about getting over my fear of saying I couldn't do something. I told the doctor. I was like, “I cannot give him a shot. I cannot do that.” Getting over that mindset of telling yourself you can't do something. I took that and made it a teaching thing. The initial, “Let me tell you about that time I shot my husband,” do you not think I had good views on that video? I had amazing views on that video because everybody was like, “What?”
That's a heck of a hook. Let's break down real quickly how you would define a hook and the best type of hooks that work because people may be realizing, “Don’t wait for people to show up. Go right to the hook.” Now they're probably wondering what makes a good hook. Can you want to piece that apart a little bit for the readers?
3 Seconds
Number one, we have three seconds to grab our audience's attention. If we can bring in the word you somehow in some way, shape, or form. “Let me tell you how you can grow your business in three days. Let me tell you the secret.” If we can use the word you, people are going to be like, “This is for me.” At the end of the day, again, we've talked about this already. This is not about me. This is about you. People want to know what’s in it for them.
We have three seconds to grab our audience's attention.
If I can put the word you in the first three seconds of my video, I’m always going to grab their attention. Something else that I didn't say, not necessarily talking about a hook, but if I do a live video and I can keep it for 3 to 5 minutes, my rewatch time is going to be so much higher. If they see a twenty-minute video, most entrepreneurs who I’m marketing to don't have twenty minutes to watch a video.
If they can get the tip or the secret or whatever I’m saying in five minutes or less, they're going to be all about that. Having that, I feel like it’s also a hook because they're going to see that that time is, but adding that word you, using the words like the secret, the top tips, using a number, again, all of those things are so important when you can use them in the video to grab your audience's attention.
That’s great, especially if you're feeling fear around video and you're like, “I don't know what to say.” The great news is your audience wants you to keep it short and sweet. That's going to make it easier. You can get right to the point, say the thing, turn it off, and go watch off your sweaty hands. I love that. The top tips for 3 ways or 5 ways to accomplish something, the secret to something, or the time I blank and how you can do it, too. It’s things that grab some curiosity.
Stop their scroll. Be a pattern interrupt. Those are the things. There's so much noise on social media. Have you ever seen the wheel which talks about what happens in an internet minute? It's insane. It's like how many millions of people are logging onto Facebook? How many thousands of hours of YouTube in an internet minute? In an internet minute, over $1 million is being spent. You'll have to look it up. Anyhow, we have so much noise that we're competing with. You have three seconds. You have a shot to get seen, to have your content seen. Is it worth it to come up and say, “Happy Tuesday?”
Also like, “Sorry, I didn't do my hair.” People don't care.
Show up with a message, with an intention, and have it ready on your Post-It notes, whatever you need to do. If you've never done video, show up. You can do it all messy. When you start being on video more, you can start improving that and perfecting that and that's what you do. It'll never be perfect. I’m just going to throw that out there too. I’ve never done a perfect live video. I’ve never done a perfect interview. I’ll tell you that. I always say, “Um,” and all those things, but you have to start.
When you have the heart to help someone else on the other side of the screen, they can tell. They know and you're going to be okay. I love all this actionable advice on how people can get started to be more visible, but also the potential of what can happen when they're brave enough and consistent enough to do it. I understand you have a free gift that can help our readers get started on their visibility journey. Do you want to tell us a little bit about that?
I do. My free gift is two mini-courses and a daily checklist. The first mini-course that you get is how to be more consistent on social media. It's the number one thing that people tell me they struggle with. We got to be consistent before we can expect results. How to be consistent on social media is the first mini-course.
The second thing is a checklist. It's a daily visibility checklist on how you can get visible every single day. Some of the ways are not video, which people are shocked about. You can grab that, download it, and check it off every single day. The third thing is a mini course. We call it Explode Your Content and Visibility. That is by taking that video that you created and creating up to 100 pieces of content from one ten-minute value-packed video. It's amazing.
Be sure to scoop up that free gift. If you're going to be on social media, you're never going to be successful if you're not visible. It’s a requirement. Regardless of what platform you're looking at, the great news is visibility applies to all of them. Video applies to all of them in one way or another. This particular gift that Crissy has for us is going to help you to level up your business on any platform you're using, which is what I love about this strategy. Thank you so much for that gift. It's such a generous gift.
Thank you.
Thank you so much for your time. Crissy does have access to our Facebook group, so be sure to engage there. Let her know how much you appreciated what she shared with us. If you have any questions, ask them there. We'll help make sure that you can take action on what you learned so that you can level up your business and you can take things to the next level. Thank you so much, Crissy, and we'll look for you in the group.
Thank you for having me.
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About Crissy Conner
Crissy Conner is a social media strategist, visibility expert and founder of Visible, the inner circle of entrepreneurs ready to consistently increase their impact, relationships, and growth to become unforgettable to their audience.
What began as a behind the scenes introverted ran agency to support clients with full-service social media, quickly turned into supporting others to break up with their comfort zones to get on video and become the face of their business. As The Visibility Queen, she runs Maxed Out Video challenges, Visibility Bootcamps, has a monthly membership, OMNI to help you get the tools you need to grow your business and mentors entrepreneurs to market their business the right way.
Crissy leads by example pushing herself to get uncomfortable, like "200 lives in July," diversifying her marketing all while doing the same things she asks of her audience.
Crissy’s expertise revolves around organic/paid social media and strategy, marketing diversification, content creation and creating systems to explode your visibility to work smarter not harder. She works with a wide range of aspiring side hustlers, six and seven figure brands all wanting to create an impact. She is also the co-host of Queen Con, female business conference and The Social Media, Sales, Sex & Why You Don't Suck Podcast.Crissy Conner is a social media strategist, visibility expert and founder of Visible, the inner circle of entrepreneurs ready to consistently increase their impact, relationships, and growth to become unforgettable to their audience.
What began as a behind the scenes introverted ran agency to support clients with full-service social media, quickly turned into supporting others to break up with their comfort zones to get on video and become the face of their business. As The Visibility Queen, she runs Maxed Out Video challenges, Visibility Bootcamps, has a monthly membership, OMNI to help you get the tools you need to grow your business and mentors entrepreneurs to market their business the right way.
Crissy leads by example pushing herself to get uncomfortable, like "200 lives in July," diversifying her marketing all while doing the same things she asks of her audience.
Crissy’s expertise revolves around organic/paid social media and strategy, marketing diversification, content creation and creating systems to explode your visibility to work smarter not harder. She works with a wide range of aspiring side hustlers, six and seven figure brands all wanting to create an impact. She is also the co-host of Queen Con, female business conference and The Social Media, Sales, Sex & Why You Don't Suck Podcast.